Welcome to the Marketing Research and
Intelligence Association - Ottawa Chapter


Mini-Conference & Networking
The 2011 Federal Election: Lessons Learned for Public Opinion Researchers

Mini-conference held Thursday, September 22, 2011
Le Salon – National Arts Centre, Ottawa

MRIA Ottawa convened a timely forum of leading public opinion research professionals who tracked the pulse of public opinion during the 2011 federal election campaign. This blue-ribbon panel of knowledge seekers candidly shared with us what they learned during one of the most exciting election campaigns in Canadian history.

Kimberlee Nizol Jonas, President of the MRIA, opening the session

Early Afternoon Session

Doug Anderson
Senior Vice President
Harris/Decima Inc.

2011 Federal Election Polling: Lessons Learned

How the latest-published polls have related to outcomes in federal elections as well as some evidence over different techniques for weighting or filtering.


Frank L. Graves, CMRP
President
Ekos Research Associates Inc.

The 41st Election: Polling Retrospective
Implications for Methodology and Democracy

Looking at past results, last minute shifts, the impact of the public opinion polls themselves on voting behaviour, satisfaction with the election results, the impact of cell phone households and constructing a voter commitment index.


Derek Leebosh, CMRP
Vice President, Public Affairs
Environics Research Group Ltd

The 2011 Federal Election:
Lessons Learned for Public Opinion Researchers

The presentation focused on what ERG learned from several experiments during the campaign. Environics experimented with simultaneously running the federal vote question on an online omnibus as well to see the differences between the modes of telephone and online.


Richard Hobbs, CMRP
Vice President, Research
Leger Marketing Inc.

Orange Crush

Why it happened in Quebec and what Quebecers think now. Did it happen in Ontario too?


Late Afternoon Session


Mike Colledge
President, Canadian Public Affairs
Ipsos Reid

Key Lessons... and what they mean beyond elections

  • The accuracy of election research and elections as a social research laboratory
  • The impact of the leaders’ debate
  • The impact of social media
  • The impact of immigration

Jaideep Mukerji
Vice President
Angus Reid Public Opinion

Lessons Learned from the 41st General Election

How online research could help us better understand Canadians’ feelings towards their political leaders and the subsequent impact these feelings had on voting behaviour and attitudes towards politics in general.


Greg Lyle
Managing Director
Innovative Research Group Inc.

Five Lessons from the 2011 Federal Election

Results come from five waves of INNOVATIVE’s Canada 20/20 panel. Four waves were conducted during the election and a final wave conducted in May following the election.


David Coletto
Chief Executive Officer
Abacus Data Inc.

The 2011 Federal Election
Through the eyes of Canadian Millennials Voters

Looked at the role that young Canadians played in the 2011 federal election from a voting perspective. Were they influential in effecting the results? Did they care about different issues and respond differently to the parties and political leaders?




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