New Book, "The Listen Lady," Offers Plain Language Social Media Research Guidance to Researchers
The book reflects the current market research meme of storytelling and is written as a novel instead of a textbook. The book carefully outlines strengths and weakness, as well as issues with sampling, sentiment analysis, content analysis, and ethics while sharing the ideas under the guise of a business owner learning to employ the technique for herself.
Annie Pettit PhD is one of the original thought leaders in social media listening research and one of the authors of the ESOMAR, CASRO, and MRA social media research guidelines.
Tel.: 647-638-1072
E-Mail:
annie@conversition.com
Website:
n.a.
Posted: 01/18/2012 5:13:05 PM
The Cost of Discounting
COLLOQUY Research Shows Over-Focus on Cash Rebates Erodes Brand Experience
CINCINNATI (January 18, 2012) –Markdowns and cash rebates, a strategy of many brands and retailers today, may actually be eroding brand loyalty, COLLOQUY reveals in a report that should serve as a wake-up call for U.S. marketers. When asked if it pays to be loyal to a favorite brand, only 12% of U.S. consumers strongly agree and only 17% say loyalty programs are a "very influential" factor in determining a purchase.
In a white paper titled The Rules of Engagement: Loyalty in the U.S. and Canada, COLLOQUY says loyalty programs have fallen into a trap of copying one another with discount and cash-back rewards that increasingly look alike to consumers. The research conclusion: Something new is needed, otherwise brand owners must incur not only the margin losses but also the cost to re-engage their customers.
Tel.: 513.231.5115
E-Mail:
info@COLLOQUY.com
Website:
www.colloquy.com/
Posted: 01/18/2012 5:07:46 PM
Minavox introduces MarketSAVI and DataSAVI
Minavox Inc. is the leading provider of innovative web-based video software solutions designed to enable organizations to effectively communicate with their customers or targeted groups. Utilizing our unique Smart Asynchronous Video Interface (SAVI), Minavox
offers a broad scope of collection and analysis tools to customers primarily within human resources, marketing and advertising, entertainment, environment, politics and education. The SAVI product line is designed to enable companies to gain greater insight and value from their online interactive initiatives while optimizing each personal interaction.
Minavox's
MarketSAVI and
DataSAVI are used by some of the world's largest corporations for quantitative and qualitative market research.
Tel.: 416-247-3400
E-Mail:
tnowensky@minavox.com
Website:
www.minavox.com
Posted: 01/17/2012 4:59:56 PM
SurveyMonkey in $65m Share Sale
DIY research tech firm SurveyMonkey is selling stock to the value of $65m, according to a filing lodged with the SEC yesterday.
The placement follows last month's news that SurveyMonkey had partnered with equity investment firm TPG Growth to acquire research software and services firm MarketTools. Under the terms of the agreement, TPG acquired MarketTools and transferred the latter's Zoomerang, ZoomPanel and TrueSample businesses to SurveyMonkey in exchange for a minority stake in the SurveyMonkey business.
While financial terms of the transaction were not disclosed, sources said at the time that the deal valued SurveyMonkey - led by CEO Dave Goldberg (pictured) - at roughly $1 billion.
SurveyMonkey's share placement is in the form of Series A convertible preferred stock.
Tel.: 000-000-0000
E-Mail:
info@surveymonkey.com
Website:
www.surveymonkey.com
Posted: 01/17/2012 4:52:37 PM
Research Now Opens Office in Rotterdam
Online sampling and data collection specialist Research Now has opened a new office in Rotterdam, where it has appointed former Sample Answers exec Kerem Köksal as Client Development Manager, Benelux, responsible for driving growth in the region.
Köksal joins with more than five years' international account management experience gained in the market research industry. Most recently, he served as International Business Development Manager at Sample Answers, prior to which he was International Account Executive EMEA at Global Data Collection Company (GDCC).
In his new role, Köksal is responsible for establishing and growing the client development team in Belgium, the Netherlands and Luxembourg, and further driving business development in the surrounding region. He reports to Munich-based Client Development Manager Oliver Tjarks, who comments: 'Kerem's strong background in international work makes him an ideal fit for this role. He is the first staff hired to serve the Dutch market exclusively, and we look forward to better supporting both our clients and panellists in this region under his leadership.'
888-203-6245
E-Mail:
info@researchnow.com
Website:
info@researchnow.com
Posted: 01/16/2012 2:31:07 PM
ITRACKS RECOGNIZED ONE OF THE TOP TEN RESEARCH FIRMS
PERCEIVED TO BE INNOVATIVE FOR THE SECOND YEAR
Saskatoon, SK, Canada – January 16, 2012 – itracks, the world-leading provider of online qualitative research and patent holder for qualitative applications, has been named by GreenBook as one of the Top 10 Market Research Companies Perceived to be Innovative for the second year in a row.
Greenbook announced the Top 10 Innovative Research Firms based on the GreenBook Research Industry Trends Study conducted in December 2011. Beginning in 2010, GreenBook started tracking which firms were perceived as the most innovative within the global marketing research industry and itracks was ranked #8 in both 2010 and 2011.
Tel.: 888.525.5026
E-Mail:
press@itracks.com
Website:
n.a.
Posted: 01/16/2012 2:27:55 PM
Canadians like Salty Snacks, Americans like Sweet Snacks, but Both like Convenience
NPD Future of Eating reports reveal differences and similarities in projected regional eating patterns
TORONTO, May 25, 2011 – Cross-border differences and similarities between Canadians and Americans have been revealed via two recent studies by leading market research company
The NPD Group. According to
A Look into the Future of Eating-Canadian Marketplace and
A Look into the Future of Eating-United States Marketplace, Canadians are fond of salty or savoury snack foods, like cheese, chips, and crackers, and their consumption of these foods will outpace population growth over the next decade. Americans, on the other hand, were found to have more of a sweet tooth than a salty one and are projected to increase their consumption of sweet snacks and desserts three times more than Canadians within the next 10 years.
Tel.: 866.444.1411
E-Mail:
info@npd.com
Website:
https://www.npd.com
Posted: 01/16/2012 2:19:20 PM
Leger Marketing has made the acquisition of ISOPUBLIC
Leger Marketing (Montreal, Canada), the largest Canadian-Owned Research Firm, has made the acquisition of ISOPUBLIC, (Zurich Switzerland) and its subsidiary Gallup Switzerland. Mr. Matthias Kappeler will remain President of ISOPUBLIC while Mr. Jean-Marc Leger, CEO of Leger Marketing and President of WIN/GIA (Worldwide Independent Network/Gallup International Association), will become Chairman of the Board. ISOPUBLIC was founded in 1943. The firm has an annual turnover of 5M USD and is also the Headquarters of the WIN/GIA.
Tel.: 514.982.2464
E-Mail:
siegesocial@legermarketing.com
Website:
n.a.
Posted: 01/12/2012 4:58:33 PM
Research Now Engages Intuitive Business Intelligence to Provide Visual Reporting on Ad Campaign Effectiveness with Intuitive Dashboards
Plano, TX – January 11, 2012 – Research Now, (
www.researchnow.com) the leading global online sampling and data collection company, is implementing Intuitive Dashboards by Intuitive Business Intelligence Ltd (
www.intuitivebusinessintelligence.com), to provide clients with access to up-to-date advertising campaign data collected using Research Now's ADimension® technology powered by Quantcast.
Tel.: 206 200 8207
E-Mail:
hmilt@researchnow.com
Website:
www.researchnow.com
Posted: 01/11/2012 4:35:15 PM
The Marketing Research Institute International (MRII) Announces Election of 2012 Board Officers and New Board Members
January 12, 2012, St. Louis, MO (USA) – MRII, a non-profit online educational institute which in partnership with the University of Georgia is devoted to fulfilling the educational needs of people worldwide in the marketing research profession, is pleased to announce election results for its 2012 Board of Directors.
Tel.: 636-532-0583
E-Mail:
djmarek@gmail.com
Website:
www.georgiacenter.uga.edu/popmr
Posted: 01/04/2012 1:50:24 PM
Sir Roger Jowell
Sir Roger Jowell died December 25, 2011 in London at age 69. Jowell was winner of the WAPOR Helen Dinerman Award for career contributions to innovative research and survey research methodology in 2005. His many contributions to the social sciences and survey research include co-founding with Gerald Hoinville Social and Community Planning research (now the National Centre for Social Research) in 1969, starting the British Social Attitudes Survey (BSAS) in 1983, co-directing the British Election Studies from 1983 to 2000, co-founding the International Social Survey Programme in 1984, and organizing the European Social Survey (ESS) which had its first round in 2002/2003. The ESS was awarded the European Union's top annual science award, the Descartes Prize, in 2005. In 2008, Jowell was knighted by Queen Elizabeth II for his leadership in the social sciences.
Besides his unparalleled institution-building achievements, Jowell made major contributions to the scholarly literature including How Britain Votes (1985) and The Rise of New Labour (2001) with A.F. Heath and John Curtice, Measuring Attitudes Cross-Nationally (2007) with Caroline Roberts, Rory Fitzgerald, and Gillian Eva, Attitude Measurement (2008) with Caroline Roberts, and many of the annual volumes of the BSAS.
As his colleague Rory Fitzgerald, Deputy Director of the Centre for Comparative Social Surveys, City University London, noted, Jowell "made an exceptional contribution to social sciences in the UK and across the world. His firm belief in the need for methodological rigour has helped ensure there is a school within public opinion research that is scientifically driven."
Tel.: 847-205-2651
E-Mail:
info@aapor.org
Website:
http://www.aapor.org/Home.htm
Posted: 12/09/2011 9:46:45 AM
Leger Marketing Purchases Isopublic
Leger Marketing (Montreal, Canada), the largest Canadian-Owned Research Firm, has made the acquisition of ISOPUBLIC, (Zurich Switzerland) and its subsidiary Gallup Switzerland. Mr. Matthias Kappeler will remain President of ISOPUBLIC while Mr. Jean-Marc Leger, CEO of Leger Marketing and President of WIN/GIA (Worldwide Independent Network/Gallup International Association), will become Chairman of the Board. ISOPUBLIC was founded in 1943. The firm has an annual turnover of 5M USD and is also the Headquarters of the WIN/GIA.
Tel.: 514 982-&No.8208;2464
E-Mail:
echalifoux@legermarketing.com
Website:
n.a.
Plano, TX – January 30, 2012 – Research Now, the leading global online sampling and data collection company, today announced the appointment of Melanie Courtright to Vice President of Research Services. Melanie is based out of the company's headquarters in Plano, Texas.