Welcome to the May issue of eVue

To read the May 2012 issue, click here.

In this issue. It's May again, and that means MRIA national conference time – on the Rock this year. In keeping with the wide array of topics covered in the main event, we offer you a grab bag of feature stories that run the gamut. Do all you sophisticated marketing researchers remember the day when the phone reigned supreme? Well, according to Telepoll Market Research Inc.'s Darren Biggs in his article, "Remember the Telephone?" it still does, in many ways. There's nothing like reaching out and touching someone by voice, the tried-and-true way. Which brings us to the continuous marketing research debate over the new versus the traditional, a subject that returning contributor and Bureau West Market Research and Marketing Strategy president Jay Zaltzman examines in a most relevant piece, "So Many Research Options, So Little Time: How to Choose among New and Traditional Qualitative Research Methods." Michael Haynes of 2Excell Consulting, now based in Australia, is another returning contributor we'd like to welcome back. In his feature, entitled "Getting Your House in Order: Prerequisites for a Customer-centric Organization," Michael writes about how becoming more customer-centric is essential in enabling today's organizations to achieve their desired results and performance levels. But becoming customer-focused also means that organizations need to develop the appropriate leadership, culture, capabilities, processes and systems – a challenge that is neither easy nor quick. Finally, Seth Lieberman, CEO of Pangea Media, brings us back to the new with his case studies (including one on Martha Stewart) of marketing in a social media world. Be well, enjoy the conference, and make a little noise in our LinkedIn group.

Calling All Authors!The Vue editorial team is looking for fresh ideas and great insights from budding (and established) authors. We invite submissions that address the 2012 editorial calendar or other topics of interest to our readers. Send us a synopsis of your ideas to vue@mria-arim.ca and get the limelight you deserve through Vue.

SPECIAL FEATURE
MRIA 2012 National Conference, St. John's Newfoundland
by MRIA 2012 National Conference Organizing Committee

FEATURES
MARKETING IN A SOCIAL MEDIA WORLD: THREE CASE STUDIES
To learn about the potential afforded by social media and interactive content, read how three very different companies have integrated these technologies into their marketing strategies.
by Seth Lieberman

REMEMBER THE TELEPHONE?
Rather than an extinct data collection method, the telephone may simply be a lost art, waiting to be rediscovered and re-employed – and even utilized in conjunction with new online methods.
by Darren Biggs

GETTING YOUR HOUSE IN ORDER: PREREQUISITES FOR A CUSTOMER-CENTRIC ORGANIZATION
Becoming more customer-centric is essential if today's organizations are to achieve their desired results and performance levels; and doing so requires development of appropriate leadership, culture, capabilities, processes and systems.
by Michael Haynes

SO MANY RESEARCH OPTIONS, SO LITTLE TIME: HOW TO CHOOSE AMONG NEW AND TRADITIONAL QUALITATIVE RESEARCH METHODS
Given all the available qualitative methodologies, how is a researcher to choose what's best for a given project? Here you'll fi nd a guide to the various options, their strengths, and their weaknesses.
by Jay Zaltzman

COMMENTARY
Editor’s Vue
Message from the Executive Director

INDUSTRY NEWS
Research Registration System (RRS)
Qualitative Research Registry (QRR)
People and Companies in the News

PROFESSIONAL DEVELOPMENT
Future Considerations on the Development of the Education Portfolio

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THANK YOU to our advertisers in the April 2012 issue of Vue – visit their websites through the links provided on the logos below.