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New MRIA President Takes Office
 MRIA's President for 2006-07 is Nik Nanos, President of
SES Research, one of Canada's leading public opinion research firms. Nik
and the 2006-07 Board of Directors took office on March 30, in conjunction
with the Association's first Annual General Meeting. To read more, click here.
To read Nik's President's Remarks On the Year Ahead
delivered at the AGM, which set out his priorities for
the Association for 2006-07, click here.
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A Tribute To MRIA's Founding President
 MRIA's Founding President Don Mills is now officially retired
from that Office, but he will continue to serve the Association in a leadership
role over the coming year.
At its first meeting on March 30, the 2006-07 MRIA Board
of Directors passed a resolution creating two defined roles for the Immediate
Past-President of the Association. To read more, click here.
At MRIA's first Annual General Meeting later that day,
Don Mills presented his President's Report on MRIA's First Year, which highlights
the Association's initiatives, accomplishments, and successes in 2005. To read Don Mills' President's Report to the membership,
click here.
Later in the AGM program, incoming President Nik Nanos
paid tribute to Don Mills on behalf of the Association and presented him
with the MRIA Retiring President's Award. To read, Nik Nanos' Tribute To Don Mills, Founding President
of MRIA, click here.
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MRIA Engages Communications Agency
by Brendan Wycks, Executive Director
 MRIA has engaged Toronto-based bilingual communications
firm Spencer Francey Peters to help develop a communications campaign plan
to address the industry awareness, image and reputation challenges that
the Association and its members face. Spencer Francey Peters was selected
following a thorough Request For Proposal, screening and evaluation process.
The firm has a track record of success in similar assignments for the Certified
General Accountants Association of Ontario, the Canadian Marketing Association,
and other organizations. To read more, click here.
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A Tribute to Retiring Directors
MRIA'S AGM provided the occasion and venue for the Association to pay tribute to
11 Founding Directors who are retiring from National Board. Each of them received an MRIA Retiring Director Award.
For complete details, please visit the MRIA website.
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MRIA Honours the Best at its Annual
General Meeting
The Annual General Meeting of MRIA culminated last Thursday
in the presentation of MRIA Awards. To find out who was honoured, click here.
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Membership Approves New Volunteer Officer Position
At MRIA's Annual General Meeting on March 30, the membership
unanimously approved a bylaw amendment resolution calling for the creation
of one additional "Vice-President" volunteer Officer position.
To read more, click here.
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Register Now Online for ASCENT2006
Our conference website: www.ascent2006.ca.
The program for ASCENT2006, this year's MRIA annual conference,
is available on-line with an integrated registration engine. Click on
the "Conference Program" to browse the concurrent sessions, education
courses, keynote speakers, plus social activities and a Banff sightseeing
trip option.
The program has twenty-eight (28) sessions, including three
panels and a full French stream. We have an excellent and enlightening
line-up of keynote speakers, as well as a top-notch Banquet and Awards ceremony.
We look forward to your attendance and benefiting from and enjoying our
integrated professional development, networking and social programs.
Register today! Discount hotel and airfare rates are available.
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Upcoming Courses:
| Registration deadlines are fast approaching for upcoming courses and advanced Seminars. Register today to avoid disappointment. |
| Apr. 14: |
Semiotics, Introduction: How Symbols, Packaging, & Advertising Communicate (Toronto, Apr. 19) |
| Apr. 14: |
Semiotics, Advanced & Applied, Honing Your Semiotic "Eye" (Toronto, Apr. 20) |
| Apr. 17: |
Measuring Brand Equity (Toronto, April 21) |
| Apr. 17: |
Ethical Issues and Privacy in Marketing Research (Halifax, Apr. 24) |
| Book these courses now and save $$$! |
| Apr. 7: |
Qualitative Marketing Research (Ottawa, Apr. 28) |
| Apr. 14: |
Applying Social Values Research for Marketing and Communications (Toronto, May 5) |
| Apr. 25: |
Moderator Training: Basic (Toronto, May 10-12) |
| Apr. 20: |
Marketing Management for Researchers (Ottawa, May 11-12) |
| May 4: |
Fundamentals of Marketing Research (Ottawa, May 25, 26, 29, 30) |
| For the complete 2005-2006 Course Program, visit the Education website. |
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Monday, April 17, 2006
Effective & Efficient Secondary
Research
Presented by: Maggie Weaver
Secondary information is a key resource in B2B market research,
particularly when entering unfamiliar markets. But its advantages - easily
available, and cheaper to collect than primary data - can also lead to disadvantages:
far too much, and possibly of dubious quality. Maggie Weaver will discuss
the advantages and disadvantages, and outline steps to focus quickly on
the most important sources, and how to evaluate material from a source that
is new to you. For more information and to register, visit
the B2B website.
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 Celebrate Excellence
with the 4th Annual
EXCELLENCE IN RESEARCH AWARDS
To be presented Thursday June 1, 2006 at the MRIA ASCENT2006
Conference's Awards Gala Dinner.
It's time for Celebrating Excellence in Marketing Research,
Communications & Advertising Research, Public Opinion Research, Competitive
Intelligence & Data Mining!
Submissions are now being accepted for MRIA'S 2006 EXCELLENCE
IN RESEARCH AWARDS in the following categories:
- BEST IN CLASS
- EXCELLENCE BEHIND THE SCENES
- BEST MULTINATIONAL
- BEST INTEGRATION
- THE MURRAY PHILP ALTRUISTIC AWARD
Will
your company, colleagues or researchers be honoured?
Submission deadline is April 28, 2006.
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By Stuart Hemerling, Editor-in-Chief, Vue Magazine
We encourage all VUE readers to submit articles, letters
and ideas. Please e-mail VUE Editor Stuart Hemerling
at shemerling@prophis.com, indicating
the topic on which you are interested in sharing your views or experience.
Submissions should be between 600 and 1,200 words in length and should focus
on topics relevant to the market research and intelligence industry in Canada.
 Share your expertise and knowledge... VUE is considering
articles on a wide range of topics for our June 2006 edition. The article submission deadline is April 20th, 2006.
Advertising space is always filling up fast. Don't miss
your opportunity and book your ad today! DEADLINES TO BOOK YOUR AD:
April 24 for the June 2006 issue
May 25 for the July 2006 issue
For more information about ad sizes, rates and how to book
your ad, please visit the MRIA website.
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Calling all knowledge workers!
By Cam Davis, Editor-in-Chief, CJMR
 The editorial board debated whether to continue to call
the CJMR a "journal" because such a descriptor might intimidate
potential authors. Journals serve ivory tower institutions very well and
there has to be a vehicle in which professors have to publish.
Notwithstanding, the Canadian "Journal"
of Marketing Research is mandated to serve practitioners first and foremost.
To that end, I am inviting research practitioners to submit articles by
February 28, 2006. If you want to submit an outline beforehand, I would
be pleased to respond. If you have recently given a PowerPoint presentation
at a conference and would like to write an article based on the slides,
send me the slides for feedback. Cam Davis, editor, cdav@pollara.ca.
Share the knowledge!
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| 2006 Research Buyer's Guide |
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the Deadline to order or renew your Listings is April 12, 2006! Don't miss out! Purchase your listing today!
Beginning with the 2006 edition, only Corporate Members of the MRIA may
list in the Research Buyer's Guide. As a Corporate Member who has listed
before, sign in now with your Corporate ID. All the tools you're
familiar with remain the same. For new Corporate Members, take
advantage of this membership benefit to become part of the most
comprehensive directory of the Canadian Marketing Research Industry.
This important tool for Buyers of research includes detailed listings of
research companies published in hard copy (provided on a complimentary
basis to our more than 1800 members), and free access to all buyers
from our website.
Click here for
further details about the Buyer's Guide and to become a Corporate Member.
THE DEADLINE TO RENEW YOUR LISTINGS IS APRIL 12, 5:00 PM
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| 2006 Membership Directory |
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HOW YOU WILL BE LISTED IN OUR 2006 MEMBERSHIP
DIRECTORY?
We are currently preparing the printing of the 2006 Edition of the MRIA Membership Directory.
You can revise and update your Membership Record until April 12, 2006. After that date, we will print in the 2006 MRIA Membership Directory the information that appears in your Membership Record.
You can verify and update your Membership Record on-line following the links below:
Individual members: click here.
Corporate members (note: the update must be completed by the corporate representative): click here.
You need only your last name and password to update your membership record on-line. If you have forgotten your password, enter your email address where indicated and your password will be immediately sent to you by e-mail.
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| Toronto Chapter News |
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Join us at our April 12, 2006, Speaker Event, Helping clients capture the value of research: The role of marketing and sales in their business. Dr. Ajay Sirsi, Ph.D.,
will discuss how marketing plans get implemented by the marketing function, the sales function and other functions as well.
Without involving other functions in research design and data collection, marketing efforts have a higher chance of failure due to lack of ownership by other functions.
Find out how to avoid that in order to get maximum impact from your research. Dr. Sirsi's concept is rapidly becoming a benchmark for corporations world-wide.
For more information and to register, please visit the Toronto Chapter website.
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| Atlantic Chapter News |
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MRIA School of Marketing Research Course: Ethical Issues and Privacy in Marketing
Research
Date: Apr. 24, 2006
Halifax - Location to be determined
Instructor: Dr. Barry Watson, CMRP
For more information and to register, click
here.
Just released: Crosstabs,
March 2006
Crosstabs is the newsletter of the Atlantic Chapter of the Marketing Research
and Intelligence Association. The current issue is available for you to
download in PDF format on the Atlantic
Chapter website.
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| Alberta Chapter News |
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Cam Davis on Marketing Research on the Internet course
in Calgary March 10:
"I thoroughly enjoyed teaching the MRIA Marketing
Research on the Internet course in Calgary. My presentation dramatically
changes each year as the Internet morphs into new directions. I find many
of the "students" have some prior knowledge of web surveys and
now they are asking about best practices and procedures. Internet panels
are the hot topic along with the types of recruitment. While there is a
lot of knowledge transfer within the classroom one student revealed
in an evaluation, "it was still fun." Every time I teach
this course, I learn about new Internet research techniques that are used,
some successfully. The networking and exchange of ideas is fundamental
to the course. Thanks to the Calgary chapter for promising a beautiful sunny
day and a great venue."
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| Career Opportunities |
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Need a Career Change?
Whether you are looking for qualified researchers to expand your staff, or are trying to advance your career... the right place to start your search is our Career Section:
There are currently 16(!) exciting career openings available for members to view online.
Advertisers: Place your Job Posting online.
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SPONSORSHIP OPPORTUNITIES:
Please visit our website
for information on PULSE sponsorship opportunities.
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