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Telemarketing Do-Not-Call Registry Becomes Law
. . . Major Win For Survey Research
by Brendan Wycks, MRIA Executive Director
 On November 25, 2005, the Parliament of Canada passed into
law Bill C-37, which will lead to the implementation of a national Telemarketing
Do-Not-Call Registry by the Canadian Radio-Television and Telecommunications
Commission (CRTC).
Seeing the Do-Not-Call legislation proclaimed into law,
particularly in its very favourable final form and just before the Government
was defeated by an Opposition non-confidence motion, is being celebrated
by the Marketing Research and Intelligence Association as a major win for
the industry and the Association.
Read the full article on the MRIA
website.
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2006 Member Dues, Benefits, and Renewal
Process: Compelling Incentives For Corporate Membership
By Ellie Sykes, VP, Membership
MRIA's 2006 membership renewal process is getting underway,
with members due to receive their renewal packages in the mail at the end of December. The deadline for return of completed renewal forms and member
dues payments, to avoid interruption of member services and benefits, is
January 31, 2006.
As MRIA enters its second year, evolves in its membership
structure, and strengthens its value proposition for each class of members,
several new developments will be apparent at membership renewal time, as
follows:
- The Board of Directors has set the Individual, Basic
Corporate Research Agency, and Corporate Research User membership dues
for 2006 at $300.
Equalizing the dues for these three membership classes
is designed to create a built-in, automatic incentive for Individual Members
who are principals or senior employees at Research Supplier or Research
User organizations not yet Corporate Members of MRIA to arrange for their
companies to become a Corporate Research Agency or Corporate Research User
member of the Association. Thereby, their organizations will become
eligible to take advantage, at no additional cost, of a range of member
benefits available only to Corporate Research Agency and Corporate Research
User members of the Association.
Significantly increasing the number of Corporate Members
of MRIA, both Suppliers and Users of research, will add weight and clout
to MRIA's advocacy and government relations efforts on Parliament Hill and
elsewhere, and strengthen our influence when the Association speaks
as the single, authoritative voice of the marketing and survey research
and intelligence industry.
- Three of the four very attractively-priced insurance
coverages available under MRIA's just-launched Member Group Insurance
Programs will be available only to Corporate Research Agency and Corporate
Research User members of the Association: Professional Liability/Errors
& Omissions Insurance; an Office Insurance Package; and a Group Benefits
Plan. (The group Home and Auto Insurance Program will be available to all
Individual Members of the Association and their immediate family members.)
- Beginning with the 2006 edition of the Research Buyer's
Guide, only Corporate Members of the Association will be eligible to advertise
or list in this respected industry source book.
- To make it as easy as possible for all Corporate Members
of the Association to take advantage of MRIA's sliding scale discounts
for multiple Individual Members from the same Corporate Member of the
Association, a single 2006 membership renewal package will be sent to the
Designated Voting Representative of each Corporate Member, containing all
of the renewal forms for the Individual Members of MRIA with his/her organization.
To read more, click
here.
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MRIA National Board Nominations Close Today
 This is the opportunity for all members-in-good-standing
to elect their National MRIA Board representatives.
In accordance with MRIA's Bylaws, an election for the Association's
2006-07 National Board of Directors will take place by secret ballot, through
regular or electronic mail, from January 9 to February 17, 2006. The new
Board of Directors will take office in conjunction with the Association's
Annual General Meeting on March 31, 2006 in Toronto.
The Nominating Committee is currently seeking
nominations for each of the Board positions outlined on the MRIA web site,
where a Board Nomination Form is also available.
Each nominee's form must be (i) signed by three other members-in-good-standing
of the Association who are not members of the Nominating Committee; and
(ii) signed by the nominee, to indicate acceptance of the nomination. The
deadline for submission of completed Nomination Forms is Friday, December
23, 2005 at 5 p.m. Eastern Standard Time.
For further information, click here.
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Final Opportunity For CMRP Grandparenting: December 31 Deadline Fast Approaching
By Tracy Bowman, VP, Education
In the interests of promoting the fact that MRIA has taken ownership of the Certified Marketing Research Professional
designation post-merger, and will continue to maintain, enhance, and champion the designation as a prestigious certification for industry professionals, the
MRIA Board of Directors has decided to create one final window of opportunity for qualified candidates to apply to be "Grandparented" to the CMRP, subject to certain conditions.
Please visit the MRIA website for details and to access the application form.
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MRIA's first Business Intelligence Conference was a Great Success!
Experts, expertise and inspiration converged at the first national conference on
Business Intelligence, and fostered lively dialogue and discussion. Participants came from all parts of the BI mosaic, and most found that their BI
window was widened by the information exchanges. The need for comprehensive, enterprise wide business intelligence - a combination of information, tools,
techniques, strategy, experience and savvy - is obvious, and the participants and speakers at the conference came to the event with that conviction, but with very different perspectives.
How to get to a flourishing intelligence world, and what elements are key, were left for most to chew on.
Visit the Business Intelligence Conference website today, to review the photographs and presentations of this successful event.
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Advanced Half Day Seminars:
Based on member feedback, we are excited to offer our new line of
Seminars that are intended for members who may already hold the CMRP
designation, or the otherwise more advanced research and intelligence
professional, as continuing education opportunities. These seminars presume familiarity with all of the basic techniques of marketing research and are not intended for the beginner.
We have three more of these Seminars planned:
Upcoming Courses:
| Book these courses now and save $50! |
| Dec. 22: |
Measuring Customer Satisfaction, Loyalty & Retention (Vancouver, Jan. 12) |
| Dec. 23: |
Measuring Customer Satisfaction: Advanced Analytical Techniques (Vancouver, Jan. 13) |
| Dec. 30: |
Website Usability for Marketing Research Professionals (Toronto, Jan. 20) |
| Jan 3: |
Measuring Customer Satisfaction, Loyalty & Retention (Toronto, Jan. 24) |
| Jan 4: |
Measuring Customer Satisfaction: Advanced Analytical Techniques (Toronto, Jan. 25) |
| Jan 6: |
Product Usability Research (Ottawa, Jan. 27) |
| Jan 9: |
Ethical Issues and Privacy in Marketing Research (Toronto, Jan. 30) |
| For the complete 2005-2006 Course Program, visit the Education website. |
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Nominating Committee Seeks Portfolio Chair Candidate Recommendations
By Brendan Wycks, Executive Director
The MRIA Nominating Committee is seeking recommendations
of candidates, who must be members-in-good-standing, for the Association's
2006 -07 Portfolio Chair leadership positions.
Portfolio Chairs are not elected by the membership-at-large,
but rather will be either (i) elected by the Board of their respective Council
or Affinity Division of the Association; or (ii) appointed by the 2006-07
MRIA Board of Directors at its first meeting, having the benefit of the
Nominating Committee's recommendations.
The Portfolio leaders to be elected by their respective
Boards are the Chairs of the Research Agency Council, the Research User
Council, the Chapter Council, the Qualitative Research Division, and the
Business-to-Business Division.
The Portfolio leaders to be appointed by the MRIA Board
of Directors are the Chairs of the Communications, Education, Industry &
Government Relations, Membership, Publications, and Standards Committees.
Click
here to view MRIA Portfolio Chair Position Descriptions
and to access a Portfolio Chair Recommendation Form.
The deadline for submission of completed Portfolio Chair
Recommendation Forms is Friday, February 10, 2006 at 5 p.m. Eastern Standard
Time.
For further information, contact MRIA Executive Director
Brendan Wycks at (905) 337-3550 or bwycks@mria-arim.ca.
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Write articles for Vue Magazine
By Stuart Hemerling, Editor-in-Chief, Vue Magazine
We encourage all VUE readers to submit articles, letters
and ideas. Please e-mail VUE Editor Stuart Hemerling
at shemerling@prophis.com, indicating
the topic on which you are interested in sharing your views or experience.
Submissions should be between 600 and 1,200 words in length and should focus
on topics relevant to the market research and intelligence industry in Canada.
 Share your expertise and knowledge... VUE is considering
articles on a wide range of topics for our March 2006 edition. The article submission deadline is January 20th, 2006.
Advertising space is always filling up fast. Don't miss
your opportunity and book your ad today! DEADLINES TO BOOK YOUR AD:
January 25 for the March 2006 issue
February 24 for the April 2006 issue
For more information about ad sizes, rates and how to book
your ad, please visit the MRIA website.
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| Ottawa Chapter News |
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Join the MRIA Ottawa chapter on Thursday, January 19 at 12:00 p.m. as we welcome Stephen Kiar, President, Phoenix Strategic Perspectives Inc.
Stephen Kiar will present key findings from this fall's survey Corporate Connection, a comprehensive survey of
CEOs and senior executives, which focuses on productivity issues, government priorities and performance, the impact of rising oil prices,
Katrina and other events on business operations, Canada-U.S. relations, and telecommunications issues, including the federal government Telecommunications Policy Review Panel.
Do not miss this lunch presentation, for more details visit the Ottawa Chapter website.
Keith Neuman, Vice President, Public Affairs of Environics, presented a unique social values research model that was developed in the
1970s and is now in use in more than 20 countries around the world, including Canada and the U.S. Too see the presentation given on November 24 visit the Ottawa Chapter website.
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| Toronto Chapter News |
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Please join us on January 25, 2006 for our Toronto Chapter Speaker Event: Research in the Drivers Seat: The Role of Market Research in Building Marketing Dashboards, with
Special Guest Speaker: Alan C. Middleton. PhD. Executive Director, Schulich Executive Education Centre (SEEC), Assistant Professor of Marketing, Schulich School of Business, York University.
Location: Toronto - Marriott Bloor Yorkville, 90 Bloor St. East
Cost:
$50 Members
$70 Non-Members
$25 Students
For complete details and to register, visit the Toronto Chapter website.
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| Alberta Chapter News |
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Please join us on January 31, 2006 for our Alberta Chapter Education Workshop: B2B vs B2C Vive la Difference, with
Bob Inglis, President of Technalysis Inc. and Co-Chair of the MRIA Business-to-Business Research Division.
Many clients require business-to business research. The B2B vs B2C Vive la Difference workshop details how to adjust quantitative and qualitative techniques from
business-to-consumer to business-to-business research.
Location: estyle Research, 520 - 1011 1st St SW Calgary
Cost:
$179 Members
$199 Non-Members
For complete details and to register, visit the Alberta Chapter website.
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| B2B Learning Series |
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Tuesday, January 24, 2006
TOP TEN (10) B2B MARKETING TRENDS - AND IMPLICATIONS FOR RESEARCH
2003 and 2004 were years for "sitting on the sidelines" - B2B marketers focused internally on themselves and accountability to current customers.
In 2005, B2B marketers became less "reactive" and more "proactive" - and began to focus on customer acquisition and seeking new markets.
For 2006 the focus will be on "tactical" marketing to encourage "corporate growth". For more details about this event an the TOP TEN B2B MARKETING TRENDS,
visit the B2B website.
As usual, this session will be held in the Duke of Westminster
Pub on the Adelaide Street side of First Canadian Place, starting at 6:00 pm.
MRIA members: $7.00 pre-registered or $10.00 at the door
MRIA non-members: $10.00 pre-registered or $15.00 at the door
To register, call Branka Nikolovski at Maritz Research,
416-922-1140 extension 125, or e-mail her at branka.nikolovski@maritz.com.
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| 2006 Research Buyer's Guide: New Policy |
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MRIA's new policy is that only Corporate Members of the Association may
list in the Research Buyer's Guide, beginning with the 2006 edition.
Non-Corporate Member advertisers in the 2005 version will still have
access to our on-line system to make modifications to the on-line
version of their listings between November 2005 and June 2006 (until the
2006 edition of the Guide is published). For complete information and deadlines,
visit the MRIA website.
For details on becoming a Corporate Member of the Association, please visit the Join MRIA section of the web site.
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| Career Opportunities |
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Need a Career Change?
Whether you are looking for qualified researchers to expand your staff, or are trying to advance your career... the right place to start your search is our Career Section:
There are currently 6(!) exciting career openings available for members to view online.
Advertisers: Place your Job Posting online.
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SPONSORSHIP OPPORTUNITIES:
Please visit our website
for information on PULSE sponsorship opportunities.
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