Program at a Glance

8:00 am	Registration and Breakfast
8:45 am	Welcome by MRIA President and QRD Chair Opening remarks by Conference Chair
9:00 am	Keynote Address – Terry O’Reilly
10:30 am	Networking Coffee Break
11:00 am	Break-out Sessions I
	Jason Oke (Juniper Park) Is Qualitative Research Holding Us Back?	Susan Abbott (Abbott Research & Consulting) & Lesley Parker (Yellow Pages Group) Playing Games With Your Customers		Margaret Imai-Compton (Imai-Compton Consulting Inc.) The Coach Approach
12:00	Lunch
	Lunch Speaker : Jim Bryson (20/20 Research) - The Second Life Effect
2:30 pm	Break-out Sessions II
	Natasha Estey (Freelance Ethnographer) & Lynne Russell (Anthropologist) The Ethnographic Iceberg:  It's What's Under the Water that Matters	Leah McTiernan & Jennifer Camelford (Ipsos Camelford Graham) & Marina Gutman (General Mills) Creating Superb Strategies and Power Positionings	Leon Wahler (Leon Wahler Marketing Research Consultant Inc.) Sensitive Subject Research
3:30 pm	Networking Coffee Break
4:00 pm	Break-out Sessions III
	Stacey McInnes & Richard Fofana (Publicis) The quest for better learning in an era of Holistic, Integrated, Engagement Ideas	Anne Clavir, Nancy Siller & David Kay (Research Dimensions) New culture of Quick – Do revolutionary changes in society demand revolutionary   research techniques?	Lydia Zorn & Marc Tyrrell (Insignia Marketing Research Inc.) Four rules for turning ladders into escalators by applying Anthropology
5:15pm - 6:30pm	Closing Reception

Early Bird deadline: February 1st, 2008