Explore - 1:55pm – 2:55pm
Online Qualitative –
When, How and Why to Employ this new tool

Designed primarily for buyers of consumer research, Kate and Layla will demonstrate the value of adding online qualitative research to your existing ‘toolkit,’ alongside other more traditional techniques.  You will learn ways in which online qualitative can give rise to rich consumer insights at each stage of the marketing lifecycle, identify situations when online qualitative should be considered and learn how to engage your team by debunking myths to help address concerns of other stakeholders appearing resistant to trying a new technique.

From our experience, those who have experienced it wish they’d tried it sooner - seeing truly is believing!