Susan Abbott, Abbott Research & Consulting

Keynote Speaker - 9:00am – 10:15am
Building your Golden Chain of Profile

To be a success in your career or your business, it helps to have a high profile personal brand. Like many successful independent consultants, I have used profile-building strategies to build my professional brand, and so can you, whether you're a supplier or a buyer. Today's social media tools make this easier than before, but only if you use them well. Your future clients -- or future employer -- doesn't have time to waste on bland marketing content any more than you do. You need to engage with meaningful content that supports your brand, in the channels that make sense for you.

Profile building takes times, but there's a bonus: you will become a better researcher, a better writer, and a better presenter while you are at it. Get inspired to build your own golden chain of profile in this high-energy start to an inspiring day.