Program at a Glance


Room Name

AKA

 

Telus Room

Insignia Room

Gemini East

ACCE Room

Gemini West

 

Stream

Learn

Explore

Expand

8:00am – 8:45am

Breakfast in Bistro/Mezzanine

8:45am-9:00am

Opening Remarks

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9:00am – 10:15am

Building your Golden Chain of Profile

Susan Abbott
Abbott Research & Consulting
Keynote Speaker

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10:15am – 10:35am

Morning Break in Bistro/Mezzanine – Research House

10:35am – 11:45am

A Look at The Hyper-Mobile Future, and What it Means to Research

Ben Smithee
Spych Research

Deconstructing The Qualitative Experience

Brian Baumal
Thinklounge

Lessons Learned when adapting technology platforms for qualitative research

Gen Lamorie-Wallace
Phase 5 Consulting

11:45am – 12:45pm

Networking Lunch in Bistro/Mezzanine – Dawn Smith Field Management Services

12:45pm – 1:45pm

Changing expectations of qualitative research – what’s the new normal?

Interactive Panel
Discussion among research buyers

Truth, Lies and Ethnography

Sam Ladner
Copernicus Consulting

Adding Competitive Intelligence (CI) to your qualitative toolkit

David Lithwick
Market Alert Ltd.

1:55pm – 2:55pm

“If Only I Knew Then What I Know Now about qualitative research”

Interactive Panel Discussion among research buyers

Online Qualitative – When, How and Why to Employ this new tool

Layla Shea, Upwords
Kate Dennis

Improving Relationships between Field, Moderator and Buyer

Judy Langer
Langer Qualitative
QRCA Field Committee Chair

2:55pm – 3:15pm

Afternoon Break in Bistro/Mezzanine

3:15pm – 4:15pm

Challenges & Trends in Qualitative Research Execution and Fieldwork

Interactive Roundtable Discussion

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4:15pm – 6:00pm (ish)

Cocktail Reception in Bistro/Mezzanine – Quality Response


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