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En français >>
The MRIA is designed to benefit all the participants in the research
work chain: the public at large, agencies, and the buyers and users of research
data. To help all these stakeholders benefit from improved research techniques,
the MRIA has developed a Research Registration System for research work
in Canada. The Registration System permits the public to verify a research
call, inform themselves about the industry and/or register a complaint.
This Research Registration System enables any organization conducting
research project in Canada to register the projects which comply with the
Declaration of Principles.
Public Benefits:
- The public is able to validate legitimate research and make a distinction
between research and telemarketing.
- A toll free telephone number is available to the public for complaints
or comments about calls received from researchers and those claiming to
be researchers.
- Respondents have a system at their disposal to protest treatment received
from researchers.
- The public's privacy is better protected under the Research Registration
System.
- Respondents will not be called to be offered items, or other goods
or services for sale.
- Unscrupulous telemarketers will be reduced in number, resulting in
fewer annoyances to respondents.
- Eventually, the public will see price benefits as the practice of research
projects becomes more cost-effective for agencies and their clients.
Research Buyer Benefits
- Research undertaken on behalf of buyers may be validated as legitimate
market research or opinion projects.
- Respondents have a vehicle to handle inquiries or complaints about
buyers' projects and will not have to turn to other more public vehicles
(e.g. the media).
- The willingness of the general public to cooperate in research is
enhanced keeping research contact costs in better check.
- Improved respondent cooperation rates increase the validity of research
information through better project representativeness.
- Greater credibility for the research process among regulators and governmental
institutions benefits buyers who require interaction and cooperation with
governments.
- Buyers have a means to identify potential suppliers who have chosen
to operate outside the system.
Research Agency Benefits
- The Research Registration System helps to forestall governmental actions
that restrict the ability of research agencies to do business.
- The incidence of telemarketers posing as researchers is quantified
to some degree.
- The research industry's credibility with the critical publics such
as legislators, regulators, and the consumer at large is enhanced.
- The Research Registration System provides for lobbying to legally banning
MUGGING.
- Agencies gain some aggregate data on the level of research activity
in the industry.
To learn more general information about the Research Registration System
please refer to the Q&A Page.
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