En français >>

Both the Corporate and Individual Codes apply to all research activities which members undertake involving the collection and/or analysis of data from a sample of individuals, households or organizations involving attitudes, beliefs, behavior, articles in their possession or any other characteristic. This includes all forms of marketing, social, political or opinion research including consumer and corporate research, qualitative research, panel research, ethnological and anthropological research, mystery shopping, mixed-mode, internet research or any research activity.

Sections of the Code are fully binding on members where the phrasing of a particular section or sentence indicates that a member shall or must abide by the procedure or action indicated. Sections or sentences with use of the word should are not intended to be binding but to be advisory in nature and to suggest preferred courses of action.

Members all have a mutual stake in the strict observance of the fully binding rules of this Code. Violation of the rules could result in disciplinary action as per the Association's Constitution.

Available here are:

• Code of Conduct and Good Practice for Members of the Marketing Research and Intelligence Association (December 2007 REV 2010)
• Decoding the New Code - How the revised MRIA Code of Conduct affects your organization and what you need to do to comply (PPT).
  Pour la version française, cliquez ici. (PPT)
• Frequently Asked Questions
• The Charter of Respondent Rights  

In 2001, both the Professional Marketing Research Society (PMRS) and the Canadian Association of Marketing Research Organizations (CAMRO) revised their standards and codes of practice. The teams working on each set of standards overlapped somewhat, and they wisely took care to maximize the correspondence between the documents. When the Inter-Association Task Force began to look at a possible merger of the three Canadian marketing research industry Associations in 2002, it quickly concluded that the existing PMRS and CAMRO standards were compatible and presented no conflicts. It was decided that the combined standards would stand until the next scheduled major revision. Both the Corporate and Individual Codes have since been adopted by the Marketing Research and Intelligence Association. This Year 2001 revision of the Codes is fully compatible with the ICC/ESOMAR International Code of Marketing and Social Research Practice.

For further information, contact Brendan Wycks, MRIA Executive Director, or Donald Williams, MRIA Standards Chair.

Viewing and printing PDF files requires Adobe Acrobat Reader. If Adobe Acrobat Reader is not installed on your computer system, you can download it at no cost by clicking here: