Toronto Chapter Speaker Event
Understanding the buzz behind Neuromarketing
Selling to the Old Brain

• Date: Tuesday, April 27, 2010
• Location: Toronto Marriott Bloor, Yorkville, 80 Bloor Street East
• Time:
  • 5:30 pm– Registration (Refreshments/ cash bar)
  • 6:30 pm– Speaker Session
• Cost:
  • MRIA Members $50
  • Non-Members $75
  • Students $25

Guest Speaker :
Bob Bailly, BSc, Presenting on behalf of Sales Brain LLC
  
What influences our decisions to buy a product or to change an attitude? In today’s message cluttered world, is it an eye-grabbing advertisement? A catchy slogan? An infectious jingle? Or do we decide somewhere in our subconscious minds?

Understanding the buzz behind Neuromarketing is focused on teaching a process that explains how decisions are made in our brains, and unveils how these powerful insights can benefit each and every executive, researcher and marketing team member.

Please join us at the Toronto MRIA end-of-year speaker event.
Learn how to:

• diagnose customer attitudes and understand where decisions are made
• design better questions, develop better questionnaires, and collect better data

ABOUT BOB BAILLY
Bob Bailly’s marketing career has spanned over 25-years as a planner, manager, and director with a number of international advertising agencies and brand-focused design firms. Since 1980, Bob has led and managed teams with Scali Mcabe Sloves, BBDO and Karo Design on accounts including Fairmont Hotels and Resorts, Telus, Canadian Airlines and the Government of Alberta to name a few.

Over the last 4 years Bob has been researching, consulting and training executives on improving branding, marketing, business development and sales success using insights gained from research in evolutionary science and applying those findings to modern business practices. Besides exploring neuromarketing principles, he is currently researching and writing a book exploring how the evolution of human tribal behaviour has and can impact branding, marketing and business communications.

How to Register?
Please register through the MRIA Portal!