Research in the Drivers Seat: The Role of Market Research in Building Marketing Dashboards

Wednesday, January 25, 2006

Special Guest Speaker: Alan C. Middleton. PhD.
Executive Director, Schulich Executive Education Centre (SEEC), Assistant Professor of Marketing, Schulich School of Business, York University

Place: Toronto - Marriott Bloor Yorkville, 90 Bloor St. East

Time:

• 5:30 pm - Registration, Cash Bar & Hors d'oeuvres & Sandwiches
• 6:00 pm - Speaker: Dr. Alan Middleton

Fee:

• MRIA Members - $50
• Non-Members - $70
• Students - $25

*Prices include GST

In this presentation Dr. Middleton will discuss:

• The progress that has been made in building marketing dashboards
• How marketing dashboards are used to understand marketing effectiveness and ROI, and
• The critical role market researchers must play in the development marketing dashboards

Dr. Middleton has literally worked and taught marketing around the world! He is a world leading expert on brand management & consumer behaviour.

He has developed his marketing expertise from extensive research studies and diverse executive level work experience with some of the world's biggest companies such as; Esso Petroleum & J. Walter Thompson.

Dr. Middleton is a highly sought-after speaker and professional trainer that has received numerous awards for his research work & teaching.

Lead the way & join us for this important discussion about the cutting edge tools & innovations of our trade!

How To Register
Please register on-site. MRIA Toronto Chapter will try to accommodate as many on-site registrations as possible. Thank you for your support to MRIA.

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