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Toronto Chapter Speaker Event
“How Canadians Shop”
- Date: Tuesday, October 28th, 2008
- Location: Toronto Marriott Bloor, Yorkville, 80 Bloor Street East
- Time:
- 5:30 pm– Registration (Refreshments/ cash bar)
- 6:00 pm– Speaker Session
- Cost:
- MRIA Members $50
- Non-Members $75
- Students $25
Presenter:
Robin Brown, Senior Vice President Environics Consumer Insights
Environics has completed its Mental World of the Shopper report of grocery shopping behaviour across Canada, measuring:
- Trip types and channels used
- Profile of key trip types in terms of product triggers, banners considered, flyers used and other behavioural details
- Motivations for channel used
- A typology of buying styles for selected categories with how shoppers approach the category and react to pricing
- How social values influence shopper behaviour and buying styles
This presentation will merge the insights gained from this survey with geo-demographic data and projections to understand the implications to the future of retailing and CPG brands.
This is an opportunity for researchers and research users to share some of our understanding of the behaviour insights and issues around Canadian shopper research.
Robin Brown has guided clients such as Nestle, Unilever, and Labatt on advertising effectiveness, shopper behaviour and brand positioning over the last 19 years. He has wide experience in shopper insights and shopper understanding in working for Tesco, B&Q, Marks & Spencer, Nestle, Clorox and Black & Decker. Prior to joining Environics, he managed the offices of Synovate in both Toronto and Taiwan.
How to Register?
Please register through the MRIA Portal!
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