Workshops

AM Workshop:
Learn to Love Blogging and Twittering

St Andrews Club and Conference Centre, Toronto, ON
Tuesday Jan 24, 2012 

8:30-9:00am - Includes continental breakfast
9am-Noon - Workshop with coffee/tea and break snacks

Objective:
To become familiar with the art of blogging and tweeting so that you can actively participate in and benefit from the social media space

Who will benefit?
This workshop will benefit those who are thinking of writing a blog and learning how to tweet. These are quickly becoming social media requirements for establishing a prominent presence and promoting yourself, your product, your service or company.

Learn about:

• the basics of starting to tweet and blog
• the different types of twitter clients and blogs
• the tricks, shortcuts  and tips about tweeting and blogging
• the language, including hashtags, 140, bit.ly, RSS
• tweetdeck, socialoomph, Klout, RSS and other third
  party plugins and apps
• the multi-interaction with Twitter via your cell, rss feeds, email
• promoting your blogs and getting yourself tweeted and retweeted
• what works and what does not work in being successful tweeters and bloggers

Workshop Presenter
Annie Pettit is VP, Research Standards at Research Now and Chief Research Officer at Conversition, an e-Rewards company. She is the author of two blogs, Lovestats and the Conversition blog. She is an active tweeter @lovestats in the market research arena and also with her sugar and spice passion (@LoveStats/sugar-and-spice). Check out the Sugar and Spice Online News Daily. She is a frequent speaker at MR conferences, has over 5000 followers, and has tweeted 13,500 times! She is highlighted on the front cover of the October 2011 issue of VUE and wrote an article inside entitled “You know more than you think!”

Workshop:
This is a highly interactive workshop and spaces are limited to 50 seats. You must bring your own laptop and be prepared to tweet.

MCP points: 10

Workshop – generously sponsored by:

For exciting news on Annie's newest release, The Listen Lady - click here

PM Workshop:
Gamification of Marketing Research

St Andrews Club and Conference Centre, Toronto, ON
Tuesday Jan 24, 2012 

12:30-1:30 - light lunch, and registration
1:30- 4:30 - workshop and includes tea and coffee

Objective:
Gamification has been a buzz-word across many industries with few people truly understanding what it is and how anyone can utalise Gamification to their advantage. Without understanding and using Gamification, your business could get left behind, especially as more and more business are imbuing Gamification into Marketing and Advertising, Training and even solving world hunger.

Who should attend?
Those who are innovators in marketing agencies or within marketing departments of larger companies as they will be able to take back to the office what they've learnt and have the authority to put it into practice. Decision Makers from Innovations teams would also benefit for the same reasons. Small business owners who wish to understand how they can better engage with customers should also attend.

Benefits of attending:

This workshop is designed to:

• Help delegates understand what Gamification is. By the end of the workshop delegates will be able to confidently share their knowledge with others.
• Help delegates understand how it has been used across many industries in the past with case studies evidencing its success.
• Help delegates understand how Gamification will be used in the future with the increasing utilisation of mobile, augmented reality and even Sixth Sense Technology.
• Help delegates understand how they can put Gamification into practice back in the office with projects and tasks.
• Help delegates use Gamification on the day of the workshop to tackle a problem they are currently facing.

Workshop Presenter
Betty Adamou is the CEO and Founder of Research Through Gaming Ltd.

Betty has spoken at numerous conferences on Gamification including: The CASRO online conference (Las Vegas, US, 2011.The Festival of NewMR Research Radio The ESOMAR 'Best of USA' conference: She has been an ESOMAR Conference committee member for their 3D Innovations conference, chairing the Gamification sessions. The Fringe Factory. Betty is also Editor-in-chief of www.gameaccess.com , a Gamification blog

Workshop:
This is an interactive workshop and therefore limited to 50 seats

MCP points: 10