THANK YOU TO OUR GENEROUS PARTNERS

In 2016, MRIA introduced a new Partnership Program to support significant growth initiatives planned for events, communications, professional development, awards, and chapter activities across Canada. Working with supportive Partners in pursuit of MRIA’s mission is an important strategy which we believe ultimately strengthens the market research community by enabling us to share our experience, insight, and leadership with an even greater audience. 

For more information about how your organization can become an MRIA partner... 

 

a THANK YOU goes out TO all of OUR PARTNERS

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Upcoming Events

October 25, 2017
Quebec Chapter Event
Chapitre du Québec - Raconter une histoire avec vos donées

October 26, 2017
Ottawa Chapter Event
Ottawa Chapter: Roads on Autopilot

October 29, 2017
Alberta Chapter Event
Hands-on SAS Workshop

November 2 - 3, 2017
MRIA National Event
Qualitative Research Conference 2017

November 15, 2017
Toronto Chapter Event
From Ideation to Concept Development: How to Inspire Big Ideas and Translate Them into Winning Concepts

Event Calendar

MRIA Education

November 2, 2017
IPD Course - Regina, SK
The Essentials of Research Storytelling

November 9 - 10, 2017
IPD Course
402 - Advanced Analysis Techniques

November 14, 2017
IPD Course
Semiotics, Introduction: HSPAC

November 17, 2017
IPD Course
403 - Advanced Qualitative Marketing Research Techniques

November 21, 2017
IPD Course
102 - Market Research Standards

Education Calendar

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Recent News and Updates

2021 Census of Population Content Consultation

Statistics Canada is conducting a public consultation on the 2021 Census of Population. An invitation to participate in the online consultation was sent on September 11, 2017. If you have already participated in the consultation and provided your feedback, please accept our thanks and disregard this notice.

The online consultation questionnaire is designed to gather information about how and why Canadians use census data, the type of information they believe should be available from the census, and details of other data sources that could be used to supplement or replace current census content. The information gathered during consultation will help Statistics Canada assess the data needs of Canadians and evaluate whether emerging social and economic trends are reflected. Your feedback will help Statistics Canada determine the content of the 2021 Census of Population questionnaire. 

Click here to read more.

Announcement on the Availability of ISO 19731 

A new standard, ISO 19731 digital analytics and web analyses for the purposes of market opinion, and social research is now complete and available to the global research industry. This Standard was formally published at the end of May, 2017.

Over the last three years, WG3 of the ISO TC225 (Market, opinion and social research) committee chaired by Erich Wiegand from Germany and including active members from AMSRS (Australia), ASI (Austria), MRIA (Canada), JISC (Japan), MOA (Netherlands), UNE (Spain), and MRS (United Kingdom), as well as various other observing countries and associations (e.g., ARIA, ESOMAR, WAPOR) worked carefully to build a new standard reflecting the evolving methodologies in market, opinion, and social research.

This new standard, ISO 19731, covers broad research management topics such as project management requirements, proposals and tenders, project execution, confidentiality, subcontracting, complaints, data analysis, participant safeguards, reporting, data retention, and ownership. 

Click here to read more.

The Logit Group Wins the 2018 Canadian Business Excellence Award for Private Business

The Logit Group has been named a winner in the private business category for the 2018 Canadian Business Excellence Awards.

The Logit Group was recognized for demonstrating a strategic approach to successfully improving performance and achieving goals throughout the entire organization.  The award is given to those companies who have successfully met the Excellence, Innovation and Wellness standards as set forth by Excellence Canada.

Meeting this Standard involves an over-arching assessment of the organization from every perspective, including employees, customers, leadership, governance, planning, processes, social responsibility, suppliers, partners, and results. Several years of trend data and evidence supporting continual and sustainable improvement must be provided. 

Click here to read more.

Delvinia announces new Executive Director

Delvinia, a data collection company and technology scale-up headquartered in Toronto, is pleased to announce the addition of Suzanne Costa as Executive Director of its AskingCanadians online data collection business.

Costa will oversee all aspects of Delvinia’s AskingCanadians data collection business, which will enable Delvinia EVP Raj Manocha, who has played a central role in building the AskingCanadians brand since joining the firm in 2011, to focus on growing revenues across all of Delvinia’s commercial business units.

With more than 15 years of experience in the marketing research industry, Costa brings a wealth of experience to her new role, having led North American operations for Verve and global operations for Research Now.

In addition to bringing Costa on board, Delvinia kicked off the fall with a number of new hires, adding nine staff to support the growth of its AskingCanadians and Methodify businesses in recent weeks. The firm is continuing its recruitment efforts to meet the growing demand for its services and will be hosting a Career Fair later this month.

Click here to read more.

Cint, Narrative I/O Enter Into Collaboration to Provide Real-Time Marketplace of Self-Declared First-Person Audience Data

Cint today announced a partnership with Narrative I/O, a Data Commercialization Platform and Marketplace. This partnership will allow buyers in Narrative's marketplace to purchase Cint’s self-declared first-person data which consists of over 40 million global consumers and up to 300+ data points per consumer.

"We are very excited to partner with Narrative I/O. With our data supporting predictive modeling in their platform, our combined offering will serve immediate benefits to brands, advertisers and marketers,” said Jake Wolff, EVP-The Americas, Cint. “We see a wealth of potential in the future in a number of use cases using panel-based first party data. We will specifically create solutions to address more precise modeling, a critical challenge in today’s data driven world."

“Narrative is thrilled to have Cint as a member of our platform. As organizations become more reliant on data, the quality of that data becomes paramount,” said Nick Jordan, CEO, Narrative I/O. “The self-declared nature of Cint’s data asset provides that quality at scale, creating an easy way for analysts, data scientists, and data engineers to acquire the data they need to produce amazing outcomes.”

Beginning today, Narrative I/O shall provide a simple and transparent platform to purchase Cint’s high-quality first-person data to help data buyers make quicker and more accurate business decisions to validate their existing data sets and/or to more accurately model consumer behavior.

Click here to read more.

Province of Ontario Proposes Sunshine Act for the Health Care Sector

On September 28, Ontario Heath Minister Eric Hoskins tabled a bill that proposes to make public the payments made by the health care industry to workers in the sector. If adopted, the proposed legislation would be the first of its kind in Canada and it’s expected it would serve as the benchmark for other future provincial laws.

MRIA responded quickly on September 29 with a letter to Minister Hoskins outlining the importance of health care market research and making the case for an exemption for legitimate research studies. 

Click here to read more.

Voter Contact Registry in effect during federal by-elections in Alberta and Quebec

The Canadian Radio-television and Telecommunications Commission (CRTC) today announced that the Voter Contact Registry is now accepting registrations for the federal by-elections in the ridings of Lac-Saint-Jean, QC and Sturgeon River–Parkland, AB. The registry will be open until the federal by-elections on October 23, 2017.

Click here to read more.

GRBN - Guidance for National Research Associations: The 12 Benefits of Association Membership

The aim of this guideline is to summarise the significant benefits that arise from membership of a national research association.

National research associations provide representative and collective products and services to businesses and individuals with a common interest in research and research-related activities.

Click here to read more.

GRBN- Developing Value for Money Statements: A Guidance Document for National Research Associations

Every national research association is unique, and yet they all share common characteristics in terms of the tangible and intangible products and services they provide, and the challenge of demonstrating the value of such services to their memberships.

This short GRBN guidance document is aimed at providing a consideration of how to demonstrate and assess Value for Money, and includes a checklist of concepts that national associations could consider for inclusion in Value for Money statements.

Click here to read more.

Upcoming NAFTA Negotiations Regarding Out-of-Country Storage of Publicly-Held Personal Information

Various media outlets reported last week that the U.S. government has notified its Canadian counterparts that it wants to discuss the issue of data storage by public bodies in Canada as part of next month’s NAFTA renegotiations.

The proposal, which is one of many that was made by the Office of the U.S. Trade Representative, is to end measures that restrict cross-border data flows, or require local (i.e., in Canada) computing facilities for the storage of publicly-held personal information. The U.S. government considers these measures to be trade barriers.

The proposal runs counter to federal policy on cloud computing, which states national security as a reason for requiring suppliers of digital storage to the Canadian government to keep sensitive or protected data in Canada. It’s also contrary to provincial privacy laws in BC and Nova Scotia that prevent schools, universities, hospitals, utilities and other public bodies from using suppliers that might store in or access data from the U.S.

Click here to read more.

GRBN Q2 French-Language Update

Dans les faits saillants de ce trimestre, notre attention se porte tout particulièrement sur la confiance et l’engagement des participants. Nous avons de formidables éléments de réflexion de la part de contributeurs experts, une mise à jour concernant la norme ISO 20252 ainsi que les premiers avis sur le Learning Center. Bonne visite!

Pour plus d’informations, cliquez ici!

Sklar Wilton & Associates Wins Globe & Mail Employee Recommended Workplace among Small Private Companies

Sklar Wilton & Associates, a leading Canadian marketing and research consultancy, was named the number one Employee Recommended Workplace among small private employers by the Globe and Mail and Morneau Shepell. This award recognizes Sklar Wilton & Associates’ ongoing commitment to creating and growing a positive workplace culture. 

Click here to read more.

GRBN Member Update

This update is for the attention of the staff and board members of GRBN member associations, and provides an update on the current GRBN initiatives. There are many opportunities for members to partner with GRBN, either with a view to give your members additional benefits or to grow your revenues.

Click here to read more.

French Edition of the First Section of the MRIA Code of Conduct

A part of the MRIA mandate is to provide services to its members. The MRIA is pleased to announce the release of the French version of the first section of its Code of Conduct. This section covers the scope and application of the MRIA Code, purpose, fundamentals and the sixteen (16) Articles which are the pillars of the Code. 

Click here to read more.

Illumina's Response to the MRIA's Findings Concerning Mainstreet Research

The MRIA has found that the actions and critical comments by Mainstreet Research regarding the Calgary Police Commission Citizen Satisfaction Survey, conducted in 2016 by Illumina Research Partners, violated the MRIA Code of Conduct for Market and Social Research (Code of Conduct). One of the requirements of membership is to comply with the Code of Conduct. The MRIA has imposed a sanction of censure against Mainstreet Research and its President Quito Maggi.

Click here to read more.

Global ISO Team Meets in Tokyo to Revise 26362 Market, Opinion, and Social Research Standard

Over three days in April, research experts and standards experts representing many countries, standards industry bodies, and research associations participated in a Working Group meeting in Tokyo. A Working Group of the ISO Technical Committee 225 (TC 225), which has responsibility for market, opinion, and social ISO research standards, met to discuss and consider ISO 20252: 2012: Market, opinion and social research – vocabulary and service requirements. The aim of the revision is to improve navigability with clearly defined, separate areas to support the various sectors within the market, social, and opinion research industry. 

Click here to read more.

Quarterly MRIA Government Relations Bulletin

This is an update on MRIA’s advocacy work, specific to government relations. Advocacy is one of our top priorities here at MRIA, and we work hard to advocate on behalf of market researchers and their interests. The quarterly government relations bulletin will be available soon.

Click here to learn more.

Mainstreet Research Sanction

Mr. Quito Maggi and Mainstreet Research have had their membership suspended from the MRIA, as a result of the findings made after a complaint was filed by Illumina Research Partners.

Click here to learn more.

Passport 2017 partners with AskingCanadians to discover where Canadians would love to travel in Canada for Canada's 150th

Canada is marking its 150th birthday this year and Passport 2017 is partnering with AskingCanadians to discover where Canadians want to go and what they would love to see and do across Canada this year.

Click here to learn more.

Sklar Wilton & Associates Wins Canada-Wide Award: Best Workplaces in Canada Among Small Companies

Sklar Wilton & Associates, a leading Canadian marketing and research consultancy, took first place at the Great Place to Work awards ceremony held in Toronto on Wednesday, April 26th, winning the pinnacle award for Best Workplaces in Canada for Small Companies. This award follows their recent win for Best Workplace for Celebrating Success, announced on April 3rd, which was also given out by the Great Place to Work Institute. Sklar Wilton & Associates was first certified as a Great Place to Work in 2016. This award builds upon that success by placing them on the final list of fifteen award winners nationally - specifically the top achiever among small business workplaces in Canada. 

Click here to learn more.

Leger appoints Sandie Sparkman as Vice President of Leger Metrics

Leger has appointed Sandie Sparkman to the position of Vice President for Leger Metrics, where she will lead Leger's technological real-time solutions division. Her role will involve overseeing all business development, client relations, and strategic insights in Canada and the U.S. In this role, Ms. Sparkman will utilize her expertise as a customer experience program specialist, having been in the technology field for over 25 years, integrating solutions with a focus on retail. She has been with Leger since 2013, and was responsible for strategic account sales across Canada and the U.S.

Click here to learn more.

CRTC - Voter Contact Registry in effect during federal by-election

The Canadian Radio-television and Telecommunications Commission (CRTC) today announced that the Voter Contact Registry is now accepting registrations for the federal by-election in the riding of Ottawa-Vanier, ON. The registry will be open until the by-election on April 3, 2017. As part of the legal requirements for the Voter Contact Registry, anyone using the services of a calling service provider to call voters during the election will have to register with the CRTC within 48 hours of making the first call. The calling service provider is also obliged to register with the CRTC during federal and by election campaigns.

Click here to learn more.

MRIA - CAPOR Merger Annoucement

On June 11, 2015, the Canadian Association for Public Opinion Research (CAPOR) was announced with the goal of bringing greater professionalism, transparency and accountability to those who practice public opinion and issue polling in Canada. CAPOR brought together a unique coalition of pollsters, journalists, and academics who all share a desire to ensure that polls released into the public domain are conducted and reported in a transparent and responsible way. Over the past sixteen months, the MRIA has worked diligently to address the concerns of this important stakeholder group.

Click here to read more.

MRIA Privacy Handbook - Member Exclusive Resource

The Privacy Handbook was developed as a service to our members and to provide a template on which firms can build or review their own privacy policies. Available in French and English. 

Click here to read more.

MRIA has released updated Polling Standards!

On April 1, 2016, the MRIA Board of Directors approved an update to the polling section of the MRIA Code of Conduct. The new polling Standards are an adaptation of ESOMAR/WAPOR Guidelines and AAPOR Guidelines, and also include the careful consideration of consultation with Canadian pollsters, papers and news articles on polling, as well as CRTC regulations and the Canada Elections Act. The new polling Standards may be found here, and a quick reference guide can be found here

 

MRIA Fellow Michael Adams Awarded the Order of Canada 

MRIA would like to offer our congratulations to MRIA member and Fellow, Michael Adams, FMRIA. Michael has been recently awarded the Order of Canada for his long standing commitment to public service and his numerous contributions to the Market Research community

Click here for more information

Exciting News from MRIA Corporate Member CRC! 

CRC Research announced today that it has acquired Research House, a Toronto-based market research agency specializing in focus group facilities and qualitative recruiting. The acquisition creates the largest qualitative specialty market research company in Canada, with offices and facilities in Toronto, Montreal and Vancouver, and a professional team serving clients coast-to-coast. 

Click here for more information

The MRIA Mobile App is Here - MRIA Connect!

The MRIA app is here, and can now be downloaded on iOS and Android devices. Join/renew your membership, keep up to date on the latest news, communications and events from MRIA. Check out the exclusive conference features, including a list of all the speaker sessions and create your own personal schedule!

Click here for more information.

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Hire a Certified Marketing Research Professional (CMRP). CMRPs have earned the right to use this designation based on substantial past experience and/or by passing the Comprehensive Marketing Research Exam.

 

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