Next CMRE Prep Course: April 9-10, 2018
Next CMRE Exam: April 25-26, 2018
winter and spring Education Courses
A pragmatic approach to questionnaire design for researchers in the early stages of their careers and for users of research at any level who want to learn about basic design. The course examines both the types of questions that should be asked and the best way to ask them. Click here for more information and click here to register.
The MRIA Institute for Professional Development offers a Comprehensive Marketing Research Exam (CMRE). Members who successfully pass the exam are awarded the designation of Certified Marketing Research Professional (CMRP). This is the premiere Canadian research designation and signifies a high level of knowledge and capability in marketing research theory and practice, and adherence to rigorous ethical standards set out in MRIA’s Code of Conduct and Good Practice. Click here for more information.
Maintaining customer satisfaction, loyalty and retention is integral in today's business world. This course answers the fundamental questions companies would need to know, such as: Are we measuring customer satisfaction the right way? What are the pitfalls in our current measurement systems? Why don't our standard customer satisfaction studies seem to work? How could we devise a customer satisfaction measurement system that is effective? What is value and how would we measure it? What contributes to customer retention? What research techniques should we use? Please note that this course is being held in Ottawa, Ontario. Click here for more information and click here to register.
This course is directed at marketing researchers who have a good understanding of the tools and techniques used to measure customer satisfaction. Building upon "Measuring Customer Satisfaction, Loyalty and Retention", this course provides an in-depth analysis of the analytical techniques used to measure customer satisfaction. It is recommended that researchers complete "Measuring Customer Satisfaction, Loyalty and Retention" and "Marketing Research Statistics & Data Analysis" before taking this course. If you have not taken these courses, you are at least expected to be familiar with customer satisfaction methods and basic statistical terminology. While the course is mostly self-contained, it will not spend too much on background knowledge needed. Please note that this course is being held in Ottawa, Ontario. Click here for more information and click here to register.