Next CMRE Prep Course: November 29-30, 2017
Next CMRE Exam: December 7-8, 2017
Fall and winter Education Courses
Obtaining the Certified Marketing Research Professional (CMRP) designation signifies a high level of knowledge and capability in marketing research theory and practice, and adherence to rigorous ethical standards set out in MRIA’s Code of Conduct and Good Practice. Click here for more information.
A maximum of 6 registrants are accepted for this hands-on, intensive one-day, workshop-style course, where participants will learn the intricacies of a variety of techniques through observing them being done and then practising them in the course. The instructor will "walk through" each technique with the course participants, and then give them the opportunity to practise the techniques with each other. The instructor will provide handouts with the details on when to use (or not) these techniques, how to use them, the materials required, and how to analyze and present the findings. Click here for more information.
There are a myriad of research methods and the proper selection of each depends on your business plans and objectives. This course examines the key research designs (e.g., exploratory, descriptive and causal) used in marketing research and provides criteria for selecting the best design to meet the client needs. Combining theoretical concepts and an applied, case-oriented approach, the student will come away with a set of decision criteria to assist in the selection of the appropriate method and why. Click here for more information and click here to register.
February 15th — Measuring Customer Satisfaction, Loyalty & Retention
Maintaining customer satisfaction, loyalty and retention is integral in today's business world. This course answers the fundamental questions companies would need to know, such as: Are we measuring customer satisfaction the right way? What are the pitfalls in our current measurement systems? Why don't our standard customer satisfaction studies seem to work? How could we devise a customer satisfaction measurement system that is effective? What is value and how would we measure it? What contributes to customer retention? What research techniques should we use? Click here for more information and click here to register.
This course is directed at marketing researchers who have a good understanding of the tools and techniques used to measure customer satisfaction. Building upon "Measuring Customer Satisfaction, Loyalty and Retention", this course provides an in-depth analysis of the analytical techniques used to measure customer satisfaction. It is recommended that researchers complete "Measuring Customer Satisfaction, Loyalty and Retention" and "Marketing Research Statistics & Data Analysis" before taking this course. (If you have not taken these courses, you are at least expected to be familiar with customer satisfaction methods and basic statistical terminology. While the course is mostly self-contained, it will not spend too much on background knowledge needed.) Please note that there is approximately a 10% content overlap between this course, and Measuring Customer Satisfaction, Loyalty, and Retention. Click here for more information and click here to register.
A pragmatic approach to questionnaire design for researchers in the early stages of their careers and for users of research at any level who want to learn about basic design. The course examines both the types of questions that should be asked and the best way to ask them. Click here for more information and click here to register.
For more information on the CMRE exam, please click here!