Next CMRE Prep Course: November 29-30, 2017
Next CMRE Exam: December 7-8, 2017
Fall Education Courses
Qualitative Courses:
September 21st —204 - Qualitative Marketing Research — Taught by Margaret Imai-Compton
This course examines in detail the latest theory on and application of some of the most frequently used qualitative research techniques and it considers the key criteria used in selecting a qualitative research design. From a buyer's perspective, the course provides an overview on budgeting for and using qualitative research for advertising, idea generation, product development, and customer/employee satisfaction. Click here for more information and click here to register.
September 29th — Qualitative Creativity Essentials — Taught by Margaret Imai-Compton
A fun, snappy, and compelling one-day workshop designed to cover essential principles in the creative process. The interactive and dynamic nature of the workshop will teach you how to generate and maintain creative momentum in professional and personal applications. Click here for more information and click here to register.
October 4-th6th—Moderator Training: Basic — Taught by Margaret Imai-Compton
A maximum of 6 registrants are accepted for this hands-on, intensive three-day course that will leave you with all the required skills to begin moderating your own focus groups. During the course, you will learn core moderating skills including preparing for a focus group, introducing and warming up the group, questioning and listening skills, and dealing with difficult respondents. You will also have a chance to practice your skills in a one-on-one interview and a "real" focus group. Click here for more information and click here to register.
A maximum of 6 registrants are accepted for this hands-on, intensive one-day, workshop-style course, where participants will learn the intricacies of a variety of techniques through observing them being done and then practising them in the course. The instructor will "walk through" each technique with the course participants, and then give them the opportunity to practise the techniques with each other. The instructor will provide handouts with the details on when to use (or not) these techniques, how to use them, the materials required, and how to analyze and present the findings. Click here for more information and click here to register.
Semiotic analysis is an academic discipline that has been used successfully as a deep qualitative market research methodology for many years, especially in European and global branding projects. This course outlines the fundamentals of semiotic analysis, teaching participants how to 'think semiotically' and how to use semiotics to dissect, understand, and pose qualitative hypotheses about the deeper cultural meaning behind brand names, CPG packaging, print and television advertising. Click here for more information and click here to register.
November 17th—403-Advanced Qualitative Marketing Research—Taught by Margaret Imai-Compton
This course is all about going beyond the superficial level of some qualitative research, by exploring ways to probe in depth and uncovering people's deeper attitudes, beliefs and values through projective and enabling techniques. More than 30 different projective techniques are explained, many with examples, and some with detailed case studies. The session also looks at other methods to go deeper and get more out of qualitative research. These techniques can be used in any form of qualitative research from individual interviews to groups. Click here for more information and click here to register.
Other Courses:
October 17th—The Essentials of Research Storytelling— Taught by Ellen Eastwood
This course will enable you to tell a great research story by illustrating the role of the storyteller at each phase of the research: from laying the story’s foundation, to finding the story, to telling the story in a clear and compelling way. Great stories don’t just emerge from the data – they are in development from the very beginning of the research process right through to the final presentation slide. Click here for more information and click here to register.
October 19-20th—203 – Marketing Research Statistics and Data Analysis— Taught by Chuck Chakrapani
Statistical methods are important tools for any researcher. Basic statistical knowledge is a core competence that no researcher can afford to ignore. Unlike most statistical courses that are too technical and too theory-based, this course takes a practical and applied approach. Building on the material introduced in the Introduction to Marketing Research course, this two-day course simplifies the basic concepts and provides fundamental statistical skills a researcher needs to analyze data. Click here for more information and click here to register.
November 9th and 10th—402-Advanced Analysis Techniques—Taught by Chuck Chakrapani
To get the most out of research, you need to go beyond conventional crosstabs. Powerful techniques are available to solve complex marketing problems. These methods are highly technical yet they are based on principles that are easy to understand. This introduction to multivariate analysis covers a wide range of techniques but this course is more than a simple introduction to these techniques. Click here for more information and click here to register.
November 21st—102-Market Research Standards—Taught by Kara Mitchelmore
Ethical issues are becoming more and more important in business life. This course introduces participants to the key ethical concerns in the management of the research process. The course focuses on the responsibility of researchers to the public, users of marketing research, clients, and suppliers. In addition, this course addresses the impact of recent privacy legislation on marketing research, both in Canada and abroad.
November 22nd-23rd—Moderator Training: Basic—Taught by Margaret Imai-Compton
A maximum of 6 registrants are accepted for this hands-on, intensive three-day course that will leave you with all the required skills to begin moderating your own focus groups. During the course, you will learn core moderating skills including preparing for a focus group, introducing and warming up the group, questioning and listening skills, and dealing with difficult respondents. You will also have a chance to practice your skills in a one-on-one interview and a "real" focus group. Click here for more information and click here to register.
November 29th-30th—CMRE Prep Workshop—Taught by Robert Wong
A comprehensive 2 day workshop designed to cover the key, basic topics in marketing research. This seminar is specifically designed to help registrants to prepare for MRIA's Comprehensive Marketing Research Exam (CMRE), a pre-requisite for any marketing research professional who would like to be awarded the Certified Marketing Research Professional (CMRP) designation. The CMRP designation provides valuable recognition to marketing research professionals who have completed the Institute for Professional Development program and also allows experienced researchers to certify their knowledge. Click here for more information.
December 7th-8th—Comprehensive Marketing Research Exam (CMRE)
Obtaining the Certified Marketing Research Professional (CMRP) designation signifies a high level of knowledge and capability in marketing research theory and practice, and adherence to rigorous ethical standards set out in MRIA’s Code of Conduct and Good Practice. Click here for more information.
December 11th—SPSS: Analyzing Survey Data – An Introductory Workshop
This workshop will quickly help you to learn the basics of SPSS for analyzing the types of data that results from most surveys. Participants who have had no previous direct experience using SPSS, but have had a statistics course, will be able to analyze survey data using SPSS by the end of the day. While statistics will not be taught from scratch, the main statistical tools used for survey data analysis will be reviewed and discussed. Participants will be conducting analysis using SPSS on personal computers during the day-long workshop. This is a totally hands-on session. Click here for more information.
December 12th—SPSS: Analyzing Survey Data – An Advanced Workshop
There have been many advances in the analysis of survey data during the past several years that can help marketing researchers extract important information from survey data. SPSS is the most widely used application for the analysis of survey data and has been developed to be quite easy to use. This course will work through more advanced analyses that are capable of providing significant insights into consumer behaviour and motivation. This is a hands-on workshop where all participants will be performing the analyses at computers using SPSS during the two days. Some basic statistical background will be provided for each technique, the data will be analyzed and the output interpreted. Tips on how to present the resulting insights to clients will be discussed. Click here for more information.
For more information on the CMRE exam, please click here!
