In-Class Course Instructors

 

Eleanor A. Austin

Eleanor teaches:

Eleanor has been practicing Market Research and Intelligence for more than a dozen years. Following a career in broadcast journalism at CBC, she took her interviewing skills and curiosity client-side to create an ethnographic-style market-learning initiative, conducting in-home customer-conversations and observations. Insights led to immediate product and marketing innovations and refinements. She then developed and managed a multi-million dollar Market Intelligence program integrating qualitative and quantitative primary research, secondary research, competitive intelligence and internal company data to inform senior executive and management decisions. While client-side, she worked with numerous research and competitive intelligence suppliers. Throughout her career, she has continued to hone her skills in interviewing, focus-group facilitation, market research, writing and communication. She loves learning and instructing, sharing her knowledge and experiences.

Eleanor has an honors degree in Journalism and continues to take courses for further professional development. Her volunteer responsibilities include Portfolio Chair of the MRIA's Market Intelligence Committee and Chair of the New Brunswick Regional Board of Canadian Women in Communications (CWC).

www.linkedin.com/in/eleanoraustin
@EAAustin


Christian Bourque, MSc, CMRP

Christian teaches:

Mr. Christian Bourque has 17 years experience in marketing and public opinion research and heads the Montreal office of Leger Marketing. Before joining Leger Marketing in April 1999, he was senior director of research and spokesperson for the Ipsos Reid's Montreal office (Angus Reid Group at the time). Responsible for media relations, he has frequently been interviewed by the CBC where he is a regular political commentator, Radio-Canada, TVA, Le Devoir, The National, Maclean's, USA Today, the Globe and Mail, the New York Times, the Financial Times and the Boston Globe.

As well as being a seasoned moderator in both English and French (over 1,300 groups), Mr. Bourque's quantitative varied experiences have led him to work with clients from the public sector, banking, travel and leisure industries, pharmaceutical companies, professional associations, lotteries, manufacturing, special interest groups, airline carriers, public affairs, communications firms and advertising agencies.

Along with being a senior consultant with the firm's senior clients, Mr. Bourque is also a keynote speaker in industry events on marketing, communications and media.

A strong methodologist, Mr. Bourque has also been recognized by different courts in Canada and types of hearings, from arbitration to class-action suits, as an expert witness on survey research. As such, he has presented survey data to the court and testified on behalf of Leger Marketing.

Mr. Bourque is a member of MRIA, ESOMAR and WAPOR.


Sean Campbell

Sean teaches:

Sean Campbell founded his competitive intelligence work on many years of working with bleeding-edge hardware and software technologies long before they became mainstream. Sean has written several books for tech giants such as Intel and Microsoft and co-wrote Going Beyond Google: Gathering Internet Intelligence, listed as a must-read for 2009–2010 by the Strategic and Competitive Intelligence Professionals society (SCIP). As a recognized thought leader in the competitive intelligence space, Sean regularly speaks at international events on competitive intelligence and industry analysis topics. He received the Catalyst Award from SCIP and co-chaired the Oregon SCIP chapter. Additionally, Sean is a contributing assistant professor at Willamette University's Atkinson Graduate School of Management, where he teaches industry analysis and competitive intelligence.


Chuck Chakrapani, MA, MSc, PhD, CIM, MMRS, FSS, CMRP, FMRIA

Chuck teaches:

Dr. Chuck Chakrapani is President of Leger Analytics, a division of Leger, The Research Intelligence Group, the largest independent research company in Canada. He is also a Distinguished Visiting Professor at Ted Rogers School of Management, Ryerson University and Chief Knowledge Officer of the Blackstone Group in Chicago, and past President of the Professional Marketing Research Society (now Marketing Research and Intelligence Association.) A former Editor-in-Chief of the Canadian Journal of Marketing Research, he currently edits Marketing Research, a quarterly publication of the American Marketing Association. He is a member of the Board of Directors of the Marketing Research Institute International and is Master Editor for the Principles of Marketing Research Course, offered in collaboration with the University of Georgia.

Dr. Chakrapani was formerly the Chief Executive Officer of Millward Brown Canada. He has held academic appointments at the London Business School in England, McMaster University, University of Guelph and University of Liverpool. He was, for over two decades, the Chairman of the Investors Association of Canada.

Chuck has been an invited speaker in England, the United States, Australia, Canada, Asia and the Middle East. He is the author of more than 10 books and 500 articles on marketing research, investments and other subjects. His books include Business Statistics (with Ken Black and Ignacio Castillo, 2010), Modern Marketing Research Step-by-Step (with Ken Deal, 2005), Statistics in Market Research (2004), Marketing Research: State of the Art Perspectives (2000), and How to Measure Service Quality and Customer Satisfaction (1998).


Margaret Imai-Compton, BA, MLIS, CMRP

Margaret teaches:

Margaret is one of the leading lights in Innovation facilitation and Qualitative research in Canada.  Her expertise is based on over 25 years as a talented focus group moderator and workshop facilitator.  

Her work leverages her foundational training in creative problem solving techniques, drawing on tools and principles developed by de Bono, Synectics, the Creative Education Foundation and Apple University.

Margaret has worked extensively on a wide variety of categories including financial services, retail, Consumer Product Goods, communications and technology.  As well, her experience in Business-to-Business markets includes finance and investing, insurance, information technology and telecommunications sectors.   Margaret’s clients include companies in Canada, the United States and Europe.


Cam Davis, PhD, CMRP, FMRIA

Cam teaches:

Cam is the Canadian representative for ESOMAR, the world marketing research organization. He was president of the predecessor to MRIA and the former editor of the Canadian Journal of Marketing Research. He is the founding Dean of the MRIA Institute for Professional Development. He has previously worked at Nortel, The Conference Board of Canada and Decima Research. Cam is currently the Managing Director of Social Data Research, an independent market research firm specializing in social media as well as online focus groups. He has been co-chair for the annual Net Gain conference dedicated to online research sharing. ink in to Cam DaviLs at http://ca.linkedin.com/in/camdavis


Patricia Davies

Patricia teaches:

Patricia Davies is an award-winning writer who for the past 20 years has provided writing, editing, consulting and training services to large companies, non-profit agencies and government ministries. Her clients include Environics Research Group, Bank of Montreal, the Ontario Ministry of Training, Colleges and Universities and Metroland Media Group.

She established her own business, Patricia Davies Communications, following a distinguished career in journalism as an editor at The Globe and Mail and a senior features writer for many Canadian magazines such as Report on Business Magazine, Canadian Business, Chatelaine and Canadian Living. She has won a gold National Magazine Award and was nominated for an Accenture business writing award.

Her goal is clear, concise and interesting writing, whether she is preparing a Board of Directors presentation for a senior executive, writing a series of 500-word case studies on managing change, or teaching a classroom of professionals why convoluted, complex language doesn't impress their clients.


Ken Deal, MBA, PhD, CMRP, FMRIA

Ken teaches:

Ken's expertise lies in the area of using sophisticated marketing research and marketing modeling to provide significant insights that help organizations build and enhance marketing strategies. He has developed marketing models to assess the potential of new products, evaluate the effectiveness of advertising and to enhance marketing decisions in a variety of management areas. Ken has substantial experience in the energy sector, tourism, aviation industry, financial services, automotive parts and service, government services, health-related topics, pharmaceutical research, clinical trials of medical devices, environmental issues, packaged goods, retail, grocery and others.

Dr. Deal is a recognized expert in marketing research and has provided expert testimony to the Supreme Court of Ontario, the Federal Court of Canada, the Superior Court of Ontario, and has advised several government departments on strategy and their markets.

He has presented executive seminars in marketing research, multivariate statistical analysis and strategic marketing for private, public and non-profit sectors. Ken is an active teacher, researcher and practitioner in marketing research, marketing modeling, marketing management and strategy.

Ken and Chuck Chakrapani just recently had their new book, Marketing Research: Step by Step, published by Pearson Eduction in 2005. Previously, Marketing Research: Methods and Canadian Practice, was published in April 1992 by Pearson Education Canada (co-author C. Chakrapani) and A Student Guide to SPSS 11.0 for Windows was published by Prentice Hall Canada in 2002. These books add to Dr. Deal's other publications that have appeared in a variety of professional and academic journals.

Dr. Deal is Chairman of Strategic Market Leadership and Health Services Management in the DeGroote School of Business at McMaster University, and President of marketPOWER research inc. He served as President of the Canadian Survey Research Council in 2000/2001, President of the Professional Marketing Research Society in 1998/1999 and as Vice-President in 1997. His Ph.D. is in marketing and management science. Ken was elected Lifetime Fellow of the Professional Marketing Research Society in May 2000 for his "outstanding contributions to marketing research in Canada" and is a Certified Professional Marketing Researcher.


Ellen Eastwood

Ellen teaches:

Ellen Eastwood is an independent consultant specializing in the storytelling component of market research. Using deep dive data analysis and optimal data visualization, she transforms reams of complicated, mind-numbing data into a concise, senior management-level report that answers her client’s business questions.

Prior to beginning her independent practice, Ellen worked at boutique research firms for ten years (including The Strategic Counsel for seven years) and at the Ministry of Health and Long-Term Care (MOHLTC) for three years.

Having received many incomplete, off-the-cuff research briefs over the years, Ellen was determined to do better for her vendors when she moved into a client-side position. Through a process of trial and error, she and the research team at MOHLTC were able to find a way to work with vendors that provided tighter and more insightful reports. This experience, plus the “don’t” style briefs she has received as a supplier, will inform this presentation.


 

Derrick Gray, cd, p.stat

Derrick teaches:

Derrick Gray is the Director, Research, Sample Design & Control at BBM Canada, where he manages the Statistical Research/Research Operations groups within the Research Department. He also serves, and has served, on many boards and committees such as the Research and Development Committee of the Marketing Research and Intelligence Association of Canada (MRIA), the Statisticians Working Group on non-probability sampling of the MRIA, the Board of Directors of the Broadcast Research Council (BRC) as well as the Census at Schools Committee of the Statistical Society of Canada (SSC).

Derrick holds an M.Sc. in statistics from the University of Toronto and has completed graduate coursework at the University of Michigan’s Institute for Social Research.  Currently, Derrick is a doctoral student at Athabasca University’s Centre for Innovative Management. He has been published in several professional journals and has spoken on the topic of sampling at several professional conferences.

Derrick is an active member of the MRIA, AAPOR, BRC, SSC and ASA.


Tema frank

Tema teaches:

Tema Frank is a digital marketing pioneer. She put up her first website in 1995 and founded Web Mystery Shoppers Inc., one of the world’s first companies to do remote usability testing of websites, in 2001. Using social media techniques before “social media” existed she recruited 75,000 mystery shoppers worldwide using no paid advertising. Clients include the Royal Bank of Canada, Bank of America, the Government of Alberta and more.

Tema consults to companies of all sizes on how to use digital marketing effectively, has taught e-marketing at the University of Alberta and the Universite de Pau in France, and hosts the weekly Frank Online Marketing Show podcast (http://frankonlinemarketing.com/show) which has featured interviews with digital marketing thought leaders like Mitch Joel and Guy Kawasaki, and corporate leaders like Steve Matyas, CEO of Staples Canada.


Rick Hobbs, PCM, PRC, CMRP

Rick teaches:

Rick is an instructor in the Algonquin College Marketing and Business Intelligence Research Analyst program and consults on marketing and marketing research projects.

Formerly Vice President in charge of the Ottawa Office for Leger Marketing, Rick was responsible for all Government of Canada research projects, along with crown corporations and Ottawa's high-tech companies.

He uses his knowledge of public opinion, business/marketing strategy to create customized research that can create actionable solutions. When solving complicated issues he uses a tool box full of advanced analytical techniques including linear and logistic regression, discriminant analysis, cluster analysis, and structural equation modelling. His statistical models have been implemented at major Canadian organizations.

Rick has a unique background of research and marketing that allows him insight into marketing issues and how to conduct research to answer the tough questions. He is a certified marketing professional (PCM) by the American Marketing Association and in 2008 received his Certified Marketing Research Professional (CMRP) designation from the MRIA after successfully passing the intensive seven hour examination. He is also certified (PRC) by the Marketing Research Association in the United States.

Mr. Hobbs is the Past President of the Ottawa Chapter of the MRIA, former National Chair of Education, and currently National Treasurer and Secretary he has spoken at numerous industry events concerning innovative marketing research solutions, and is a guest lecturer at Carleton University.


Ian Knowles, PhD

Ian teaches:

Dr. Knowles is a seasoned research professional and instructor, having accumulated 24 years in the field of marketing research and statistics. He is a long-time executive having held positions as President and Senior Vice President with a variety of prestigious marketing research firms.

In addition to being a faculty member within the MBIR program, Ian is a Professor within the 4-year Business (Honours) Bachelors Degree program at Algonquin College, and he is CEO of LemonTree Statistical Consulting (Canada).

Ian has conducted over 550 studies for clients in the public and private sectors, including governments, the tourism sector, telecommunications and IT firms, broadcasters, packaged goods companies, as well as for clients in the pharmaceutical, financial and hospitality industries.

Dr. Knowles holds a doctorate in Psychology with a Specialization in Applied Behavioural Research and Statistics. He has been published often and is a frequently invited professional public speaker. He brings all these assets as an enthusiastic and knowledgeable MRIA instructor.


Charles Leech, PhD

Charles teaches:

Dr. Charles Leech is partner and Executive Vice President with ABM Research Ltd. in Toronto, Canada. For over 10 years he has worked with a diverse range of clients across a wide range of categories: alcohol and beer, automotive, confectionary, feminine hygiene, QSRs, and yogurt to alphabetically name a few. As one of North America's few formally-trained market research semioticians, Dr. Leech provides consumer and cultural insight into the varying degrees of subconscious emotional communication (connotative, denotative) expressed by brand names, brand positioning, logos, packaging, and advertising (brands are, after all, constructed entirely of emotions). He is also in demand as an ethnographer, and he has been known to conduct the odd focus group from time to time.

Dr. Leech has managed and conducted qualitative creative research on the work of most of North America's leading advertising, strategy, and design agencies over the last 10 years. This work has ranged from early strategic concept research to 'disaster checks' for near-completed work.

Dr. Leech holds his Ph.D. in Applied Semiotics and Media Studies from the Queensland University of Technology in Australia, and a cum laude M.A. in Mass Communications Research from the University of Leicester, UK. He has spoken and taught extensively on the applications of semiotics to market research to many of his blue chip clients and to professional organizations such as ESOMAR, the QRCA and the MRIA.

Dr. Leech can be contacted at charles.leech@abm-research.com.


Jordan A. Levitin, CMRP

Jordan teaches:

Jordan A. Levitin is Senior Vice President at Ipsos-Reid.

Over the course of his 25-year market research career, he has developed questionnaires and diaries for a very wide range of studies, including usage and attitude, concept and product evaluation, volumetrics, psychographics and public/political affairs.

Jordan has a Bachelor of Environmental Studies in Urban Planning from the University of Waterloo and an M.B.A. from the University of Toronto. He was President of PMRS for 2000/01 and made significant contributions as a member of the PMRS Futures Committee.


David Lithwick, MBA

David teaches:

 

David Lithwick, of Market Alert Limited, is a recognized expert in competitive intelligence tactics, analysis and training.

He has, written “Competitive Intelligence Manual for Marketing Practitioners”; the first CI manual developed for Canadian marketing professionals and authored 40 articles.

In addition to MRIA, David has lectured on behalf of The Canadian Marketing Association, University of Calgary Haskayne School of Business, Queens University executive Development program, University of Saskatchewan Edwards School of Business, The Ontario Pharmaceutical Marketing Association and The Society of Competitive Intelligence Professionals (SCIP). 

Prior to Market Alert, David worked in banking as a market research analyst and in advertising managing the Pfizer and Wendy’s Restaurants accounts.

David studied at The Wharton School and earned an MBA from McGill University


Sharon Mcintyre

Sharon teaches:

Sharon M. McIntyre is an active leader and mentor in her community. As Chief Social Scientist, she is part of the leadership team at Chaordix [kay-or-dix], a crowdsourcing technology and methodology pioneer in the brand, product and social innovation space. Sharon specializes professionally in high-tech industry marketing and branding strategy and is also a doctoral researcher – writing, teaching and speaking about the intersection between location, creativity, innovation and technology. Sharon is an active MRIA member and conference presenter. She contributes online as @shazzmack. 


Tim Mills, BA, MBA, CMRP

Tim teaches:

Tim's career has spanned marketing research, marketing management and advertising on three continents over more than thirty five years. In marketing research he has worked as a buyer and supplier. His product and service experience ranges from fast moving consumer goods, retail and financial services to telecommunications, hardware, software and all three levels of government.

An active member of MRIA and PMRS since 1987, he served four years on the national board, and served on the Ottawa chapter executive for eighteen consecutive years. A regular presenter at conferences locally, nationally and internationally, Tim has also been instructing marketing research and marketing management courses for MRIA, PMRS and two colleges over the past twelve years.


Dr. Kara Mitchelmore, DBA, BA (Soc), FCPA, FCMA, CMRP

Kara teaches:

Dr. Mitchelmore, the CEO of the MRIA, is well acquainted with regulations and standards.  Prior to joining the Association in 2014, she was the CEO of the Certified Management Accountants of Alberta, ensuring education and regulation of the profession.  Dr. Mitchelmore has instructed at both the undergraduate and graduate level for over fifteen years across all aspects of Business including: Accounting, Economics, Ethics, Finance, Marketing and Strategy.


Annie Pettit

Annie teaches:

Michel Saulnier, MSc, CMRP/PARM

Michel teaches:

M. Saulnier détient une maîtrise en mathématiques et en statistiques de l'Université de Montréal et a passé sa carrière entière chez Bell Canada et au sein de ses différentes unités d'affaires. Il est activement engagé au sein de l'ARIM depuis plusieurs années en tant que Président du chapitre du Québec. M. Saulnier a obtenu la certification PARM (Professionnel agréé en recherche marketing) en 2003.

Il y a plusieurs années, M. Saulnier s'est vu confier le mandat de rassembler l'expertise de professionnels en recherche marketing, en gestion de la valeur pour le client et en renseignements sur la concurrence qui jusqu'alors étaient répartis dans divers secteurs de BCE (Bell Canada Entreprises). Comptant aujourd'hui plus de 30 ans d'expérience en recherche marketing, M. Saulnier s'est spécialisé au cours des dernières années dans la mesure de la loyauté client.

En 2001, M. Saulnier a reçu le prestigieux Prix du chef de la direction de BCE pour sa contribution en tant qu'élément moteur du Centre d'information sur les marchés. Ce prix est décerné aux employés du groupe BCE qui incarnent les valeurs de l'entreprise et qui atteignent un niveau de performance remarquable. Il est remis chaque année à seulement 20 employés représentant les diverses entreprises de la famille BCE.


Shane Skillen, CMRP

Shane teaches:

Shane Skillen is the Founder of Hotspex Marketing Research and Innovation Consulting. He is an avid presenter and typically keynotes 4 to 10 conferences per year where he consistently receives high scores for content and audience engagement. Most recently Shane gave a talk at a Global MR conference where his session was scored as "tied for first" from over 80 presentations. Shane has studied the art of winning presentations using the web, books and through participation in 6 public speaking seminars. He believes that a research presentation is the sacred moment in the research business where insights are either harnessed to create positive change or they slip through the cracks because of poor content, storytelling and audience engagement. Shane has been to TED numerous times, seen Anthony Robbins in action, watched hundreds of hours of winning presenters and studied how the brain processes information. He is married to a wonderful wife and has three small boys who required him to constantly refine his parenting presentation skills to get them to play nice, clean up and have fun.


David Stark, CIPP/US

David teaches:

David W. Stark is Vice President and Compliance Officer with GfK, the fourth largest marketing research firm globally.

A recognized international expert on privacy legislation and its impact on survey research, David co-authored the MRIA's Privacy Protection Handbook in 2003, and has spoken on privacy topics to major Canadian corporations, the Government of Canada, and at industry conferences in Canada and abroad. He served as President of the MRIA in 2009-10 during which he launched the association's Privacy Forum and advanced the profession's understanding of digital privacy issues. Prior to this, David served as MRIA's Standards Portfolio Chair from 2006 to 2008 during which he authored the MRIA's Charter of Respondent Rights and led a task force that reviewed and updated the association's ethical Code of Conduct.

David has an Honours Bachelor of Arts degree in political studies from Queen's University and a Master of Arts degree in political science from McMaster University. He is a member of the International Association of Privacy Professionals (IAPP) and has earned the association's Certified Information Privacy Professional (CIPP) designation. In addition, David is an active member of ESOMAR's Professional Standards Committee and its Legal Committee, and he regularly attends the Council of American Survey Research Organization's (CASRO) General Counsel and Privacy Officers' Forum.


Abhay Tiwari, MBA

Abhay teaches:

 

Abhay Tiwari is a Senior Research Analyst at Nielsen consumer insights (former Harris/Decima).

His research experience spans across various sectors both public and private, developing relevant designs and delivering insightful research results. He has previously taught market research and data analysis courses at University level programs and both conducted and supervised numerous academic research projects. Some of his work has been published in international research journals. He is currently working as an instructor for Online Market Research and Emerging Techniques in Market Research courses at Marketing Research and Business Intelligence (MRBI) program at Algonquin College.

Mr. Tiwari completed the one year Marketing and Business Intelligence Research Graduate Certificate Program at Algonquin College in 2012 where he also won the A.B. Blankenship award for excellence in proposed research design. Prior to this, he attended IBS, Hyderabad (in India) from where he completed his MBA (concentration in Marketing management).

 


Robert A. G. Wong, MA, MCIP, CMRP, FMRIA

Robert teaches:

Robert is a Partner of The Resource Management Consulting Group (RMCG) specializing in tourism and environmental research and strategic planning. Over his 30 years in consulting, he has worked with national associations/agencies such as National Golf Course Owners Association and Parks Canada as well as independent ski resorts and golf courses and destination management associations.

Robert is a recognized national leader as an educator and facilitator. He coordinated the Research Analyst (post-graduate certificate) Program at Georgian College during his 23 years and has mentored over 400 graduates into applied social and marketing research careers. Robert has facilitated research training workshops for agencies such as Canadian Evaluation Society, Honda Canada, Institute for Citizen-Centred Service, Ontario Public Service, York Region and MRIA. He has been a guest professor at Griffith, LaTrobe and Queensland universities in Australia, Hong Kong Polytechnic University, Assumption University in Thailand and several universities in Canada. During an around the world trip, Robert trained employees at Vocatus Consulting Inc, in Germany and the Ipsos-Thailand office.

In the boardroom, Robert loves to contribute to his broader community. He was the MRIA 2007 Conference Chair at Blue Mountain, PMRS Publications Director, TTRA-Canada President, Conference Chair and Student Liaison Director. Robert was elected in 2010 as a Fellow of MRIA for his contributions to the marketing research industry in Canada.


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