PROFESSIONAL DEVELOPMENT COURSES

The Professional Development courses are geared to senior practitioners and focus on advanced concepts and/or specialized areas of marketing research. To get the most out of these courses, practitioners should have a good understanding of the material covered in the Core courses or have their CMRP designation. The Professional Development courses are not required for members wishing to obtain the CMRP designation. They will, however, count towards credit accumulation for the Maintenance of Certification of CMRP holders.

Class sizes are limited and early registration is encouraged to avoid disappointment.

Course Name
Conjoint Analysis: Design, Analysis and Reporting that Leads to Better Marketing Strategy
Crowdsourcing for Marketing Researchers and Innovation Practitioners 
*NEW* The Essentials of Research Storytelling
*NEW* Introduction to Statistics with R
Market Segmentation Research
Measuring Customer Satisfaction, Loyalty and Retention
Measuring Customer Satisfaction: Advanced
Metrics Madness: Is Your Client's Digital Marketing Working?
Moderator's Tool Box: Mapping & Projective Techniques
Moderator Training: Basic
*NEW* Qualitative Creativity Essentials
*NEW* Qualitative Report Writing and Presentation
*NEW* Research Presentations
Semiotics, Introduction: How Symbols, Packaging & Advertising Communicate 
SPSS: Analyzing Survey Data: An Introductory Workshop
SPSS: Analyzing Survey Data: An Advanced Workshop
Visual Storytelling: Reports and Presentations