the New mria is committed to preserving the CMRP, Research registry system, and Gold Seal designation, with a greater focus on building value for members.

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Recent News and Updates

MRIA Board Introduces Analytics Leader Albert Lam


With more than 20 years of experience working in marketing insights for businesses and charities, Albert Lam is leading Canada’s foremost market research industry association. 

Albert Lam, the Founder, and CEO of BrainVision Market Analytics is the newly elected chair of the Marketing Research and Intelligence Association (MRIA). He brings not just the experience in market research and data insights, he worked with the Christian Children’s Fund of Canada, World Vision Canada and the YMCA of Greater Toronto. to not only broaden their marketing but also build donor engagement.

“My mission is to use technology and analytics to help retailers with their digital marketing so they not only can promote their business but stay competitive,” said the University of Toronto statistics and business management graduate.
With his statistics degree and business management diploma, Lam went on to obtain the prestigious Certified Marketing Research Professional (CMRP) designation. Read More.

In Time for Federal Election MRIA Unveils Research Regsitry
Toronto– Sept 10, 2019 -Transparency and gaining public confidence matter – and Canadians need to be able to verify your poll or project is indeed legit.
The MRIA is opening its Research Registry system to all Canadian pollsters, just in time for the federal election. Follow the link here to register your firm and your election polling.
“We are working on behalf of not just our industry, but for consumers as well as potential survey participants, as we ensure that research is not used as a marketing or sales tactic,” said MRIA board chair Albert Lam, CMRP, principal of BrainVision Market Analytics, a marketing research and data intelligence consultancy headquartered in Markham, Ontario.
“We are advocating that high standards be followed by all, so the public can confidently participate, which not only makes surveys and polling easier but more importantly improves the quality of research we all do. Working together as we build transparency and a database of research projects will benefit everyone in our industry, now and in the future.”
For more information visit here.

MRIA Statement Regaurding Recent Environics Research Poll

Toronto – May 22 2019 - It has come to our attention that a spokesperson for Ontario Health Minister has indirectly attacked a poll conducted by Environics Research commissioned by CUPE local 79. This commentary on the poll findings is like attacking the messenger because one does not agree with the message. In a fundraising email to PC members, Premier Doug Ford has called the poll “fake news”. The MRIA condemns these partisan comments.

More information here.


May 2019 MRIA Update from Executive Director Lee Robinson

I would like to thank the Canadian insights community for the overwhelming support over the past few weeks. The MRIA is back in full operation with a new board of directors and a new path. They are now working hard to build a community of insights professionals and to create member value for those who have joined and those looking to do so.

Here are several of the items we have worked on in the past few weeks.

Regardless of Election Outcome in Ontario, Polling Transparency and Accountability is Already in a Better Place

The MRIA published its updated Member Code of Conduct with new requirements and penalties for those members and their firms who regularly release results into the public domain. While intended to bring about more consistent and rigorous transparency for results released by all members on any subject matter at any time, this especially applies to those who issue opinion polls during election periods.

Click here to read more.

MRIA Issues New Member Requirements for Disclosure of Polling Standards

The MRIA has amended its Member Code of Conduct with new requirements and penalties for those members and their firms who release results into the public domain. While this is intended to bring about more consistent and rigorous transparency for results released by members on any subject matter at any time, this will especially apply to those who issue opinion polls during election periods. While the new rules will apply to all survey research firms, the MRIA is launching a new web page today featuring compliant member firms who regularly release results with a click-through to their sites. 

Click here to read more.

Announcement of New MRIA Fellows for 2018

Congratulations to our new Fellows! The MRIA Fellows are known by the FMRIA designation and represent the highest achievement in market research. The MRIA members who have been awarded the Fellow designation for 2018 are Margaret Imai-Compton and Majid Khoury.

MRIA Fellowship is the highest honour that MRIA can bestow upon a member. The awarding of Fellowship status indicates not only that the nominee exceeds the standards and expectations of a CMRP-designated member, but that their accomplishments and contributions include the very highest level of practice which stands as a model for others within the profession. Fellows are ambassadors for the market research community, helping spread the word about MRIA, encouraging membership and engagement. 

This pinnacle designation is awarded through a rigorous application and review process, culminating in a final approval by the MRIA Board of Directors. The honour of the Fellowship designation includes dues-exempt status in MRIA for life. Fellows are required to be ongoing active supporters of the MRIA.

New MRIA CEO Announcement – May 24th, 2018

We have the great pleasure of announcing that Kevin Noel has accepted the position of Chief Executive Officer of MRIA. Kevin is a forward-thinker who brings a wealth of knowledge and expertise in leading complex national organizations. Before joining MRIA, Kevin worked at the Responsible Gambling Council, an entrepreneurial non-profit organization dedicated to reducing risks and harms through the creation and delivery of innovative community programs, impactful social marketing campaigns, best-practice research and conferences, standards development, and accreditation. 

During his 11 years at RGC, Kevin oversaw strategy, finance, administration, information technology, and human resources, as well as community awareness programs and communications campaigns. He developed and led RG Check, the world’s foremost gambling venue accreditation program, which has had a far-reaching impact on the gambling safety net internationally. Before joining RGC, Kevin worked at CHUM Television and Canada Revenue Agency. Kevin attended Memorial University in St. John’s where he received his Master of Business Administration and his Bachelor of Arts with a major in French Language and a minor in English Literature. Kevin is an active volunteer, most recently on the Board of Directors with Project Bookmark Canada. Prior to that, he volunteered with Frontier Canada as a tutor and mentor to a grade seven student from an inner-city school, and for eight years he volunteered with Fife House as part of a team that prepared and served dinner for low-income people living in subsidized housing.

Kevin’s first day in the MRIA office will be June 5th. Kevin will be attending the National Conference in Vancouver. That’s your chance to meet Kevin and welcome him to MRIA. If you were not planning to attend the Conference, it’s not too late to register! We hope to see you in Vancouver.

Annonce du nouveau PDG de l'ARIM - le 24 mai 2018

Nous avons le plaisir de vous informer que Kevin Noel a accepté de se joindre à l’ARIM à titre de directeur général. Kevin est un visionnaire qui possède de vastes connaissances acquises par le biais de divers postes occupés auprès de grandes entreprises nationales. Avant de se joindre à l’ARIM, Kevin a œuvré au sein du Conseil du jeu responsable, une organisation indépendante à but non lucratif vouée à la prévention du jeu problématique qui vise à créer des programmes communautaires innovateurs et des campagnes de marketing social percutantes. Elle s’adonne également au développement de meilleures pratiques en recherche, à la tenue de conférences ainsi qu’au développement de normes et accréditation.  

Durant les 11 années de son mandat au CJR, Kevin était responsable du plan stratégique, de la finance, de l’administration, des technologies de l’information, des ressources humaines ainsi que des campagnes d’information et de communication communautaires. Il a été le créateur de RG Check, un programme d’accréditation mondial reconnu pour son importante répercussion sur la prévention du jeu problématique. Précédemment, Kevin a travaillé pour CHUM Télévision et l’Agence du Revenu du Canada. Kevin a complété son MBA et son baccalauréat en arts avec une majeure en français et une mineure en littérature anglaise. Kevin est un bénévole assidu, notamment par sa participation en tant que membre du conseil d’administration pour le projet Bookmark Canada. Avec Frontier Canada, il a aussi joué le rôle de mentor pour un élève de septième année provenant d’une école du centre-ville. Pendant plus de 8 ans, Kevin s’est aussi porté volontaire à Fife House, un organisme qui prépare et sert des repas aux gens qui habitent des logements subventionnés. 
Kevin entrera en fonction à titre de directeur général de l’ARIM le 5 juin.Kevin sera présent à la conférence nationale à Vancouver. Profitez de l’occasion pour faire sa connaissance et lui souhaiter la bienvenue. Si vous n’êtes pas encore inscrit, il n’est pas trop tard ! Au plaisir de vous voir à Vancouver.

Notice of Annual General Meeting

Notice is hereby given that the Annual General Meeting of Members of the Marketing Research and Intelligence Association (MRIA) will be held as follows:

Tuesday, June 12, 2018
12:00 p.m. - 1:00 p.m.
Fairmont Hotel Vancouver
Main Ballroom

900 West Georgia St., Vancouver, BC V6C 2W6

All members-in-good-standing of the Association are encouraged to attend the AGM. 

By order of the Board of Directors
Mark Wood, CMRP

Avis d'assemblée génerale annuelle

Avis est par la présente donné que l'Assemblée générale annuelle des membres de l'Association de la recherche et de l'intelligence marketing (ARIM) se tiendra comme suit :

Le mardi 12 juin 2018
12 h 00 à 13 h 00
Fairmont Hotel Vancouver
salle de bal Pacifique

900, West Georgia St., Vancouver, (Colombie-Britannique) V6C 2W6

On encourage tous les membres en règle de l'Association d'assister à l'AGA.

Par ordre du conseil d’administration
Mark Wood, PARM

If you are unable to attend the meeting, please complete and return the attached Proxy appointing your representative to vote at the meeting on your behalf and return same to the MRIA prior to the commencement thereof.

We ask that all members who cannot attend to send their proxy to MRIA by Noon, Friday, May 25, 2018.

Notice of the AGM has been previously circulated to the membership via Pulse and various events communications and is posted on MRIA web pages.

MRIA Announces New Board Directors for the 2018-2020 Term!

MRIA is delighted to welcome Krista Brown, Roy Gonsalves, and Elizabeth Hall as newly-elected members of the National Board of Directors. Krista, Roy, and Elizabeth will join the Board at MRIA’s Annual General Meeting in Vancouver on June 12, 2018 and serve until 2020. Please join us in welcoming all of our new Directors!

Click here to read more.

MRIA Calls for All Personal Data Collectors to Step Up Personal Vigilance

As Mark Zuckerberg begins two days of answering questions by law-makers in the United States about whether Facebook is doing enough to protect users' privacy, Canada’s Marketing Research and Intelligence Association (MRIA) issued an urgent call today to members and non-members alike to double down on protecting the personal data they collect for business and other purposes. 

Click here to read more.

MRIA Granted a Critically Important Exemption in Draft Regulations for the Health Sector Payment Transparency Act

On February 22nd, the Ontario Ministry of Health and Long-Term Care published draft regulations for health sector payments. Once adopted, drug and medical device companies will be required to disclose payments and other transfers of value to healthcare professionals and organizations. Ontario is the first province to adopt such a registry for health sector payments, and it’s expected that other provinces will follow suit.

Click here to read more.

Untimely Passing of Member of the Founding Board of the MRIA Dan Kirkland

It is with extreme sadness that we announce the sudden passing of our dear friend and colleague, Dan Kirkland. Dan had recently retired from a career of over forty years as a leading expert and thinker in the Canadian Marketing Research industry. Dan played an integral role as a member of the founding board of the Marketing Research and Intelligence Association (MRIA) and embodied MRIA’s mission to promote a positive environment that enhances the industry's ability to conduct affairs effectively and to the benefit of the public and its members. Through his incredible passion and sense of humour, Dan has served as a mentor to countless researchers, empowering them with the knowledge, confidence and tools for success.

Click here to read more.

MRIA Announces Members of the Calgary Elections Polling Review Panel 

The Marketing Research and Intelligence Association announced today that the following independent experts will lead a panel to review underperforming and conflicting election polling results published during the municipal elections in Calgary (fall 2017).

Click here to read more.

Financial Services Expert Tricia Juhn PhD Joins Maru/Matchbox’s Financial Services Team      

Maru/Matchbox, a sector-focused consumer intelligence firm, is pleased to announce Tricia Juhn is bringing her expertise to their Financial Services team.

Tricia’s industry expertise includes investment management, retirement planning services, payments, consumer finance, and health insurance, and she has consulted for a wide range of firms including JP Morgan, Blue Cross Blue Shield, and the World Bank.

An expert qualitative researcher, she specializes in white glove audiences like B2B executives, financial advisors, and wealthy immigrants. Fluent in Spanish, Tricia is a global research expert, having worked across Latin America, Europe, the UK, and Asia-Pacific.

Prior to joining Maru/Matchbox, she was Professor of International Relations at American University and Director of Research at Violy Byorum & Partners, Latin America’s leading M&A advisory. She also has over a dozen years’ experience as a financial services researcher. Tricia will operate as a senior member of Maru/Matchbox’s Qualitative Center of Excellence.  

Click here to read more.

The Maru/Matchbox Media & Entertainment Team Welcomes Industry Veterans Andrew Hawn and Audra Priluck   

Maru/Matchbox, a sector-focused consumer intelligence firm, is pleased to announce two senior additions to its Media and Entertainment practice: Andrew Hawn, Senior Vice President, Consulting; and Audra Priluck, Vice President, Business Development.

“We are delighted to have two such high caliber media and entertainment veterans bring their expertise to help our clients achieve better outcomes,” said Bruce Friend, President of Media and Entertainment. In addition to extensive research and consulting experience, both Andrew and Audra have backgrounds in television development and production.

Click here to read more.

Aimpoint Research Awarded Veteran Owned Small Business (VOSB) Certification

Aimpoint Research has recently been certified as a Veteran Owned Small Business (VOSB) by the United States Department of Veterans Affairs. This noteworthy distinction is made to officially recognize qualified veteran-owned businesses and to ensure that governmental agencies and corporations seeking to work with veterans can confidently identify qualified organizations.  

Aimpoint Research is one of only ten market research firms in the US and two globally to be awarded this honor. The certification is a result of a rigorous evaluation process undergone to ensure compliance with federal regulations and best business practices. The U.S. Department of Veteran Affairs requires this comprehensive certification process because it unlocks significant contracting opportunities with federal agencies and many state and corporate entities. 

Founder and CEO, Brett Sciotto graduated from the United States Military Academy at West Point in 1994 and served as an active duty Military Intelligence Officer with the 101st Airborne Division (Air Assault). 

"We are a company built upon the same foundation of character, leadership, teamwork, ambition and competency our military represents. Our core capabilities and processes are modeled after best practices from intelligence disciplines. The military is in our DNA and we're proud of earning this distinction " said Sciotto.

Aimpoint Research has offices in the United States and Europe and is proud to be powered by veterans and like-minded research leaders who look forward to the opportunities this certification provides and continuing to empower leaders with actionable insights. 

Click here to read more.

Vividata Announces Appointment of Pat Pellegrini as Incoming President and Chief Executive Officer

Vividata today announced the appointment of Pat Pellegrini to the position of President and CEO. An established business executive with a Ph.D. in Geography and Quantitative Research Methods, Pellegrini’s experience spans diverse consumer and audience measurement research roles in Canada and the United States. A recognized and admired leader with a strong global network, Pellegrini will transition to his assignment in early December, working closely with the existing Vividata team and outgoing President and CEO, Sara Hill.

“Under Pat’s leadership, Vividata will deliver and advance our world class research mission, while expanding our mandate to grow our scope of passive digital measurement,” said Kirby Miller, Vividata Chair and Senior Vice-President and General Manager at House & Home Media.

“Joining Vividata presents the ideal opportunity to combine my commitment to methodological excellence with my passion for the validation and application of passive measurement technology to the increasingly dynamic media landscape,” said Pellegrini. “I’m looking forward to returning to Canada to contribute to the many enhancements that the team at Vividata has already implemented. I pride myself as a collaborative, research- and product-minded leader who gets things done. A key focus will be to help Vividata deliver industry-accepted passive digital measurement and comprehensive cross platform measurement.”

Click here to read more.


Maru/Matchbox Qualitative Center of Excellence Hires Three New Experts in Digital Field Management, Shopper Behaviour, and Retail/Technology

Maru/Matchbox’s Qualitative Center of Excellence has deepened expertise across the qualitative research process with the hire of three industry veterans. These new appointments bring subject matter expertise and experience to further support our investment in the growth of qualitative research to better meet clients’ research needs.

“I’m thrilled to welcome Chris, Maria, and Rosie to the Center of Excellence. Each brings a wealth of experience delivering excellent results. This growth represents our continued commitment to meeting the specific needs of our clients across industry vertical,” said Tommy Stinson, Managing Director, Qualitative Insights.

Click here to read more.

MRIA Launches Independent Inquiry into Calgary Elections

The Marketing Research and Intelligence Association is announcing today that it will initiate an independent Inquiry into underperforming and conflicting election polling results published during the recent municipal elections in Calgary (fall 2017).

As the national body responsible for the development of robust, world-leading industry standards, MRIA wishes to know what information and data pollsters publicly released to support their polling results as well as whether industry standards for public opinion research were met.

"MRIA believes that what happened in Calgary needs to be better understood so that it can be prevented in the future," said MRIA CEO Dr. Kara Mitchelmore. "We call on the pollsters involved to submit their data and methods to an independent Inquiry that will be organized by MRIA. The Inquiry's findings will help ensure that polling research remains a vital and useful tool for democracy."

Click here to read more.

MRIA Fee Restructure for 2018

The MRIA has restructured its membership fee system for the 2018 year. Please see the attached document for more information.

Click here to read more.

MRIA 2018 Partner Prospectus

The MRIA Partner Prospectus has been updated for the 2018 year. Please see the attached document for more information.

Click here to read more.

Safari Browser Update Inhibits Online UX Research and Audience Measurement 

Apple's newest Safari browser update "arbitrarily limits" the use of cookies and other website data, and contravenes consent-based, opt-in user control over them, too, according to two leading marketing research and analytics associations.

In a letter today to Craig Federighi, Senior VP of Software Engineering at Apple, the Insights Association and MRIA explained that the new "Intelligent Tracking Prevention" system in Safari poses "a severe and almost insuperable problem for online marketing research and analytics, including consent-based online audience measurement and user experience research, which are essential measures upon which modern brands and organizations (including Apple) depend to operate their businesses."

The two leading nonprofit associations representing the North American marketing research and analytics industry warned that, "without the insights provided by robust online marketing research and analytics, you are forcing companies to fly blind without the ability to measure and verify. Meanwhile, users of the Safari browser have lost much of their ability to opt out of tracking and control their own privacy."

Click here to read more. 

2021 Census of Population Content Consultation

Statistics Canada is conducting a public consultation on the 2021 Census of Population. An invitation to participate in the online consultation was sent on September 11, 2017. If you have already participated in the consultation and provided your feedback, please accept our thanks and disregard this notice.

The online consultation questionnaire is designed to gather information about how and why Canadians use census data, the type of information they believe should be available from the census, and details of other data sources that could be used to supplement or replace current census content. The information gathered during consultation will help Statistics Canada assess the data needs of Canadians and evaluate whether emerging social and economic trends are reflected. Your feedback will help Statistics Canada determine the content of the 2021 Census of Population questionnaire. 

Click here to read more.

Announcement on the Availability of ISO 19731 

A new standard, ISO 19731 digital analytics and web analyses for the purposes of market opinion, and social research is now complete and available to the global research industry. This Standard was formally published at the end of May, 2017.

Over the last three years, WG3 of the ISO TC225 (Market, opinion and social research) committee chaired by Erich Wiegand from Germany and including active members from AMSRS (Australia), ASI (Austria), MRIA (Canada), JISC (Japan), MOA (Netherlands), UNE (Spain), and MRS (United Kingdom), as well as various other observing countries and associations (e.g., ARIA, ESOMAR, WAPOR) worked carefully to build a new standard reflecting the evolving methodologies in market, opinion, and social research.

This new standard, ISO 19731, covers broad research management topics such as project management requirements, proposals and tenders, project execution, confidentiality, subcontracting, complaints, data analysis, participant safeguards, reporting, data retention, and ownership. 

Click here to read more.

The Logit Group Wins the 2018 Canadian Business Excellence Award for Private Business

The Logit Group has been named a winner in the private business category for the 2018 Canadian Business Excellence Awards.

The Logit Group was recognized for demonstrating a strategic approach to successfully improving performance and achieving goals throughout the entire organization.  The award is given to those companies who have successfully met the Excellence, Innovation and Wellness standards as set forth by Excellence Canada.

Meeting this Standard involves an over-arching assessment of the organization from every perspective, including employees, customers, leadership, governance, planning, processes, social responsibility, suppliers, partners, and results. Several years of trend data and evidence supporting continual and sustainable improvement must be provided. 

Click here to read more.

Delvinia Announces New Executive Director

Delvinia, a data collection company and technology scale-up headquartered in Toronto, is pleased to announce the addition of Suzanne Costa as Executive Director of its AskingCanadians online data collection business.

Costa will oversee all aspects of Delvinia’s AskingCanadians data collection business, which will enable Delvinia EVP Raj Manocha, who has played a central role in building the AskingCanadians brand since joining the firm in 2011, to focus on growing revenues across all of Delvinia’s commercial business units.

With more than 15 years of experience in the marketing research industry, Costa brings a wealth of experience to her new role, having led North American operations for Verve and global operations for Research Now.

In addition to bringing Costa on board, Delvinia kicked off the fall with a number of new hires, adding nine staff to support the growth of its AskingCanadians and Methodify businesses in recent weeks. The firm is continuing its recruitment efforts to meet the growing demand for its services and will be hosting a Career Fair later this month.

Click here to read more.

Province of Ontario Proposes Sunshine Act for the Health Care Sector

On September 28, Ontario Heath Minister Eric Hoskins tabled a bill that proposes to make public the payments made by the health care industry to workers in the sector. If adopted, the proposed legislation would be the first of its kind in Canada and it’s expected it would serve as the benchmark for other future provincial laws.

MRIA responded quickly on September 29 with a letter to Minister Hoskins outlining the importance of health care market research and making the case for an exemption for legitimate research studies. 

Click here to read more.

Cint, Narrative I/O Enter Into Collaboration to Provide Real-Time Marketplace of Self-Declared First-Person Audience Data

Cint today announced a partnership with Narrative I/O, a Data Commercialization Platform and Marketplace. This partnership will allow buyers in Narrative's marketplace to purchase Cint’s self-declared first-person data which consists of over 40 million global consumers and up to 300+ data points per consumer.

"We are very excited to partner with Narrative I/O. With our data supporting predictive modeling in their platform, our combined offering will serve immediate benefits to brands, advertisers and marketers,” said Jake Wolff, EVP-The Americas, Cint. “We see a wealth of potential in the future in a number of use cases using panel-based first party data. We will specifically create solutions to address more precise modeling, a critical challenge in today’s data driven world."

“Narrative is thrilled to have Cint as a member of our platform. As organizations become more reliant on data, the quality of that data becomes paramount,” said Nick Jordan, CEO, Narrative I/O. “The self-declared nature of Cint’s data asset provides that quality at scale, creating an easy way for analysts, data scientists, and data engineers to acquire the data they need to produce amazing outcomes.”

Beginning today, Narrative I/O shall provide a simple and transparent platform to purchase Cint’s high-quality first-person data to help data buyers make quicker and more accurate business decisions to validate their existing data sets and/or to more accurately model consumer behavior.

Click here to read more.

Province of Ontario Proposes Sunshine Act for the Health Care Sector

On September 28, Ontario Heath Minister Eric Hoskins tabled a bill that proposes to make public the payments made by the health care industry to workers in the sector. If adopted, the proposed legislation would be the first of its kind in Canada and it’s expected it would serve as the benchmark for other future provincial laws.

MRIA responded quickly on September 29 with a letter to Minister Hoskins outlining the importance of health care market research and making the case for an exemption for legitimate research studies. 

Click here to read more.

Voter Contact Registry in Effect During Federal By-Elections in Alberta and Quebec

The Canadian Radio-television and Telecommunications Commission (CRTC) today announced that the Voter Contact Registry is now accepting registrations for the federal by-elections in the ridings of Lac-Saint-Jean, QC and Sturgeon River–Parkland, AB. The registry will be open until the federal by-elections on October 23, 2017.

Click here to read more.

GRBN - Guidance for National Research Associations: The 12 Benefits of Association Membership

The aim of this guideline is to summarise the significant benefits that arise from membership of a national research association.

National research associations provide representative and collective products and services to businesses and individuals with a common interest in research and research-related activities.

Click here to read more.

GRBN - Developing Value for Money Statements: A Guidance Document for National Research Associations

Every national research association is unique, and yet they all share common characteristics in terms of the tangible and intangible products and services they provide, and the challenge of demonstrating the value of such services to their memberships.

This short GRBN guidance document is aimed at providing a consideration of how to demonstrate and assess Value for Money, and includes a checklist of concepts that national associations could consider for inclusion in Value for Money statements.

Click here to read more.

Upcoming NAFTA Negotiations Regarding Out-of-Country Storage of Publicly-Held Personal Information

Various media outlets reported last week that the U.S. government has notified its Canadian counterparts that it wants to discuss the issue of data storage by public bodies in Canada as part of next month’s NAFTA renegotiations.

The proposal, which is one of many that was made by the Office of the U.S. Trade Representative, is to end measures that restrict cross-border data flows, or require local (i.e., in Canada) computing facilities for the storage of publicly-held personal information. The U.S. government considers these measures to be trade barriers.

The proposal runs counter to federal policy on cloud computing, which states national security as a reason for requiring suppliers of digital storage to the Canadian government to keep sensitive or protected data in Canada. It’s also contrary to provincial privacy laws in BC and Nova Scotia that prevent schools, universities, hospitals, utilities and other public bodies from using suppliers that might store in or access data from the U.S.

Click here to read more.

GRBN Q2 French-Language Update

Dans les faits saillants de ce trimestre, notre attention se porte tout particulièrement sur la confiance et l’engagement des participants. Nous avons de formidables éléments de réflexion de la part de contributeurs experts, une mise à jour concernant la norme ISO 20252 ainsi que les premiers avis sur le Learning Center. Bonne visite!

Pour plus d’informations, cliquez ici.

Sklar Wilton & Associates Wins Globe & Mail Employee Recommended Workplace Among Small Private Companies‚Äč

Sklar Wilton & Associates, a leading Canadian marketing and research consultancy, was named the number one Employee Recommended Workplace among small private employers by the Globe and Mail and Morneau Shepell. This award recognizes Sklar Wilton & Associates’ ongoing commitment to creating and growing a positive workplace culture. 

Click here to read more.

GRBN Member Update

This update is for the attention of the staff and board members of GRBN member associations, and provides an update on the current GRBN initiatives. There are many opportunities for members to partner with GRBN, either with a view to give your members additional benefits or to grow your revenues.

Click here to read more.

French Edition of the First Section of the MRIA Code of Conduct

A part of the MRIA mandate is to provide services to its members. The MRIA is pleased to announce the release of the French version of the first section of its Code of Conduct. This section covers the scope and application of the MRIA Code, purpose, fundamentals and the sixteen (16) Articles which are the pillars of the Code. 

Click here to read more.

Illumina's Response to the MRIA's Findings Concerning Mainstreet Research

The MRIA has found that the actions and critical comments by Mainstreet Research regarding the Calgary Police Commission Citizen Satisfaction Survey, conducted in 2016 by Illumina Research Partners, violated the MRIA Code of Conduct for Market and Social Research (Code of Conduct). One of the requirements of membership is to comply with the Code of Conduct. The MRIA has imposed a sanction of censure against Mainstreet Research and its President Quito Maggi.

Click here to read more.

Global ISO Team Meets in Tokyo to Revise 26362 Market, Opinion, and Social Research Standard

Over three days in April, research experts and standards experts representing many countries, standards industry bodies, and research associations participated in a Working Group meeting in Tokyo. A Working Group of the ISO Technical Committee 225 (TC 225), which has responsibility for market, opinion, and social ISO research standards, met to discuss and consider ISO 20252: 2012: Market, opinion and social research – vocabulary and service requirements. The aim of the revision is to improve navigability with clearly defined, separate areas to support the various sectors within the market, social, and opinion research industry. 

Click here to read more.

Quarterly MRIA Government Relations Bulletin

This is an update on MRIA’s advocacy work, specific to government relations. Advocacy is one of our top priorities here at MRIA, and we work hard to advocate on behalf of market researchers and their interests. The quarterly government relations bulletin will be available soon.

Click here to read more.

Mainstreet Research Sanction

Mr. Quito Maggi and Mainstreet Research have had their membership suspended from the MRIA, as a result of the findings made after a complaint was filed by Illumina Research Partners.

Click here to read more.

Passport 2017 Partners with AskingCanadians to Discover Where Canadians Would Love to Travel in Canada for Canada's 150th

Canada is marking its 150th birthday this year and Passport 2017 is partnering with AskingCanadians to discover where Canadians want to go and what they would love to see and do across Canada this year.

Click here to read more.

Sklar Wilton & Associates Wins Canada-Wide Award: Best Workplaces in Canada Among Small Companies

Sklar Wilton & Associates, a leading Canadian marketing and research consultancy, took first place at the Great Place to Work awards ceremony held in Toronto on Wednesday, April 26th, winning the pinnacle award for Best Workplaces in Canada for Small Companies. This award follows their recent win for Best Workplace for Celebrating Success, announced on April 3rd, which was also given out by the Great Place to Work Institute. Sklar Wilton & Associates was first certified as a Great Place to Work in 2016. This award builds upon that success by placing them on the final list of fifteen award winners nationally - specifically the top achiever among small business workplaces in Canada. 

Click here to read more.

Leger Appoints Sandie Sparkman as Vice President of Leger Metrics

Leger has appointed Sandie Sparkman to the position of Vice President for Leger Metrics, where she will lead Leger's technological real-time solutions division. Her role will involve overseeing all business development, client relations, and strategic insights in Canada and the U.S. In this role, Ms. Sparkman will utilize her expertise as a customer experience program specialist, having been in the technology field for over 25 years, integrating solutions with a focus on retail. She has been with Leger since 2013, and was responsible for strategic account sales across Canada and the U.S.

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CRTC - Voter Contact Registry in Effect During Federal By-Election

The Canadian Radio-television and Telecommunications Commission (CRTC) today announced that the Voter Contact Registry is now accepting registrations for the federal by-election in the riding of Ottawa-Vanier, ON. The registry will be open until the by-election on April 3, 2017. As part of the legal requirements for the Voter Contact Registry, anyone using the services of a calling service provider to call voters during the election will have to register with the CRTC within 48 hours of making the first call. The calling service provider is also obliged to register with the CRTC during federal and by election campaigns.

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MRIA - CAPOR Merger Annoucement

On June 11, 2015, the Canadian Association for Public Opinion Research (CAPOR) was announced with the goal of bringing greater professionalism, transparency and accountability to those who practice public opinion and issue polling in Canada. CAPOR brought together a unique coalition of pollsters, journalists, and academics who all share a desire to ensure that polls released into the public domain are conducted and reported in a transparent and responsible way. Over the past sixteen months, the MRIA has worked diligently to address the concerns of this important stakeholder group.

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MRIA Privacy Handbook - Member Exclusive Resource

The Privacy Handbook was developed as a service to our members and to provide a template on which firms can build or review their own privacy policies. Available in French and English. 

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MRIA Has Released Updated Polling Standards!

On April 1, 2016, the MRIA Board of Directors approved an update to the polling section of the MRIA Code of Conduct. The new polling Standards are an adaptation of ESOMAR/WAPOR Guidelines and AAPOR Guidelines, and also include the careful consideration of consultation with Canadian pollsters, papers and news articles on polling, as well as CRTC regulations and the Canada Elections Act. The new polling Standards may be found here, and a quick reference guide can be found here


MRIA Fellow Michael Adams Awarded the Order of Canada 

MRIA would like to offer our congratulations to MRIA member and Fellow, Michael Adams, FMRIA. Michael has been recently awarded the Order of Canada for his long standing commitment to public service and his numerous contributions to the Market Research community

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Exciting News from MRIA Corporate Member CRC! 

CRC Research announced today that it has acquired Research House, a Toronto-based market research agency specializing in focus group facilities and qualitative recruiting. The acquisition creates the largest qualitative specialty market research company in Canada, with offices and facilities in Toronto, Montreal and Vancouver, and a professional team serving clients coast-to-coast. 

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The MRIA Mobile App is Here - MRIA Connect!

The MRIA app is here, and can now be downloaded on iOS and Android devices. Join/renew your membership, keep up to date on the latest news, communications and events from MRIA. Check out the exclusive conference features, including a list of all the speaker sessions and create your own personal schedule!

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Be Confident in the Quality of Your Marketing Research:
Hire a Gold Seal corporation to ensure you receive the highest quality of research available. MRIA's third party auditing process verifies that their internal business practices are of the highest standard.

Hire a Certified Marketing Research Professional (CMRP). CMRPs have earned the right to use this designation based on substantial past experience and/or by passing the Comprehensive Marketing Research Exam.


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